Course Title: Integrated Marketing Communication (209)
Schedule of Offering: 3rd Trimester AY 2016-2017
Professor: Ms. Alma Tuason, LLB
Schedule of Classes: Saturday, 1:00 pm – 4:00 pm
Integrated Marketing Communication (209). The use of various communication tools such as advertising and public relations to promote and sell products, services and image. The course trains students in putting together an integrated program that maximizes the use of communication tools to support marketing objectives. It also teaches creative and innovative approaches to making a difference for the client organization in a highly competitive market.