Course Title: Management of Communication Resources (207)
Schedule of Offering: 2nd Trimester AY 2017-2018
Professor: Paz H. Diaz, PhD
Schedule of Classes: Saturday, 9:00 am – 12:00 nn
Management of principles, theories, and practices applied in communication media organizations (i.e, enterprises, and office/units or programs). It equips the communication manager with adequate knowledge, skills, values, and attitudes in communication planning, environmental scanning, communication auditing, strategic planning; organizing, networking, forecasting, and scenario-setting.