Corporate Communication

History
Starts: 04 October, 2016
Duration : 2 Months
Instructors: Corporate Communication
Phone : (632) 740 0396
Fax: (632) 743 4321
Email : webmaster@aijc.com.ph
www.aijc.com.ph

Corporate Communication looks at the approach to managing a communication function that emphasizes and promote effectiveness, goodwill and understanding in an organization. The course teaches the students basic and advanced concepts in program planning, crisis and risk management, use of emerging media and tools of the trade. It also examines the role of the corporate communication manager in continuously changing corporate world.

Topics:

  • An Overview of Corporate Communication
  • Strategic Communication
  • Corporate Communication Planning
  • Building and Managing Corporate Image and Reputation
  • Management and Employee Communication
  • Publicity and Media Relations
  • Stakeholder and Public Affairs
  • Crisis Management and Communication

Methodology

  • Module
  • Presentations
  • Online discussion
  • Exercises and debriefing

Assessment Process: Based on Projects and Exercises
Course Duration: 2 months
Course Fee: Php 8000