This online training, which comes in eight modules, is designed to introduce learners to the scope and range of corporate communication work, and to the important role it plays in managing an organization’s communication initiatives, particularly during crisis situations. The discussions include exercises for the learner to immediately apply the knowledge gained.
The course is self-paced. An enrollee may start accessing the modules once the username and password are given. The course should be completed within 30 calendar days from Day 1.
Who Should Attend
The course is ideal for public information officers, junior communication specialists, and public relations assistants who are just starting their careers in public relations, public affairs, corporate communication, or advocacy work. The course will provide the framework for young communication practitioners who want to learn the basics of communicating for the organization, and understand the scope of the practice so that they are better prepared for the bigger challenges ahead.
Module 1: Navigating Communication in a Changing Organization
Module 2: Putting Premium on Strong Corporate Identity
Module 3: Understanding and Activating Media Relations
Module 4: Creating Value from Employee Engagement
Module 5: Pursuing Corporate Social Responsibility
Module 6: Managing the Company’s Media Image
Module 7: Anticipating Issues and Bracing for Crisis Communication
Module 8: Crafting Effective Communication Plans
Maria Sophia B. Varlez
Professional Development Program Unit, AIJC
The training is self-paced and is accessible through a Learning Management System in the AIJC website. Enrollees will be given a username and password to access the modules in the LMS. They may work on the module exercises anytime and these will be reviewed, checked and scored by the Learning Facilitator.
At the end of the course, the participants will be able to:
- situate the practice of corporate communication alongside developments in how target audiences communicate;
- identify the core competencies that a corporate communicator must have;
- understand the importance of effective brand and reputation management;
- relate their organization’s corporate social responsibility programs or projects to global initiatives for sustainable development; and
- apply the lessons in crisis communication management.
Course fee is PHP13,320.00 per participant.