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Course Description

This online training, which comes in eight modules, is designed to introduce learners to the scope and range of corporate communication work, and to the important role it plays in managing an organization’s communication initiatives, particularly during crisis situations. The discussions include exercises for the learner to immediately apply the knowledge gained.

Course Schedule

The course is self-paced. An enrollee may start accessing the modules once the username and password are given. The course should be completed within 30 calendar days from Day 1.

Who Should Attend

The course is ideal for public information officers, junior communication specialists, and public relations assistants who are just starting their careers in public relations, public affairs, corporate communication, or advocacy work. The course will provide the framework for young communication practitioners who want to learn the basics of communicating for the organization, and understand the scope of the practice so that they are better prepared for the bigger challenges ahead.

Course Content

Module 1: Navigating Communication in a Changing Organization

Module 2: Putting Premium on Strong Corporate Identity

Module 3: Understanding and Activating Media Relations

Module 4: Creating Value from Employee Engagement

Module 5: Pursuing Corporate Social Responsibility

Module 6: Managing the Company’s Media Image

Module 7: Anticipating Issues and Bracing for Crisis Communication

Module 8: Crafting Effective Communication Plans

Learning Expert

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Maria Sophia B. Varlez
Director
Professional Development Program Unit, AIJC

Learning Setup

The training is self-paced and is accessible through a Learning Management System in the AIJC website. Enrollees will be given a username and password to access the modules in the LMS. They may work on the module exercises anytime and these will be reviewed, checked and scored by the Learning Facilitator.

Course Benefits

At the end of the course, the participants will be able to:

  • situate the practice of corporate communication alongside developments in how target audiences communicate;
  • identify the core competencies that a corporate communicator must have;
  • understand the importance of effective brand and reputation management;
  • relate their organization’s corporate social responsibility programs or projects to global initiatives for sustainable development; and
  • apply the lessons in crisis communication management.

Course Investment

Course fee is PHP13,320.00 per participant.

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