Effective public communication is a necessity for leaders. This intensive two-month executive program is designed to equip learners with the essential skills to launch public communication endeavors, navigate the media landscape, build strong relationships with key stakeholders, and effectively communicate their organization's vision.
Through a blend of theoretical knowledge and practical application, learners will be equipped on how to craft compelling messages, deliver impactful presentations, manage crises, and launch public communication endeavors that are data-driven and well-planned.
By the end of this course, learners will be prepared to face the challenges of public communication and in leading community with integrity and effectiveness. Specifically, this course will aim to:
- Develop comprehensive communication strategies aligned with organizational goals, considering target audiences, key messages, and channels.
- Effectively manage crises by developing crisis communication plans, responding promptly to media inquiries, and mitigating reputational damage.
- Utilize various platforms to effectively communicate with target audiences, including social media, email marketing, and content creation.
- Adhere to ethical principles in all communication activities, ensuring transparency, honesty, and fairness.
Interested participants for admission to the Executive Program on Public Communication may be admitted after satisfying the following:
- Bachelor’s degree, preferably in journalism or communication
- Updated comprehensive Curriculum Vitae (CV) highlighting work experience in any communication-related job
- Accomplished pre-registration forms
- Proof of payment for the executive program
Participants based outside the Philippines may join this program.
- Accomplish the online pre-registration form [Link Here]
- Once confirmed, the AIJC Professional Development Program will verify the registration via e-mail.
- Payment upon pre-registration is encouraged. Otherwise, a conforme may be requested for participants who cannot pay immediately. They will be issued a Statement of Account upon submission of a signed conforme. An invoice will be issued upon verification of the payment.
- Once all is done, registered learners will receive the final schedule of training and an exclusive invitation to join the AIJC MS Teams Group.