Effective Technical Writing 1.0

The course aims to enhance participants’ knowledge and skills in writing technical reports. They will be guided on the step-by-step process of expressing their ideas in written form while applying the basic principles and techniques in writing clearly, concisely, and comprehensively. The two-day course combines in-depth lectures with writing exercises and one-on-one coaching to achieve effective learning. 

Topics:

  • Understanding the writing process
  • Gathering information: sources, skills, and steps
  • Establishing the writing context
  • Organizing ideas using an outline
  • Writing the body of the report
  • Principles of clear and effective writing
  • Review of common grammatical errors
  • Content, format, and style for selected written communication materials

Social Media Management 2.0

The course intends to boost participants’ understanding of the social media landscape and how it can be maximized to achieve communication and marketing goals for an organization. Participants will learn how to develop information materials designed to effectively reach various audiences through social media platforms. 

Topics:

  • Understanding social media
  • Planning the social media calendar
  • Understanding functionalities of Facebook, Twitter, Instagram, and Facebook Live
  • Writing content for social media platforms
  • Designing graphics for social media
  • Crisis communication and issues management for social media

Scriptwriting for Audio-Video Materials

The course aims to teach participants how to craft scripts for audio-video materials for use in corporate events and for uploading in digital and online platforms. It drills participants on the key elements in scriptwriting and challenges them to write their own scripts. 

Topics:

  • Conceptualizing the AV material
  • Outlining the storyline
  • Developing a “video shopping list”
  • Formatting the script
  • Preparing the storyboard
  • Prepping shoot requirements
  • Revising and finalizing the script
  • Understanding video editing, sound and color production, and use of graphics

Data Analytics

The course aims to build communicators’ competency in research, data mining, audience analysis and profiling, and evidence-based communication planning and management.  A firm grasp of how data analytics works will enable 21st century communicators to effectively create new insights for better understanding of communication issues.  The two-day course has hands-on exercises on data extraction and analysis, and challenges participants to go beyond surface results of surveys. 

Topics:

  • Introduction to data analytics
  • Fundamentals of statistics
  • Getting started with data using IBM-SPSS
  • Descriptive analytics with IBM-SPSS
  • Predictive analytics with IBM-SPSS
  • Data interpretation, visualization, and reporting

Communication Planning

The course is intended for communication managers and information officers in the public and private sectors who wish to upgrade their knowledge and skills in developing communication plans, whether to generate awareness, change behaviors, or increase participation among program stakeholders. 

Topics:

  • The communication planning process
  • Elements of a communication plan
  • Crafting communication strategies
  • Message development
  • Allocating resources for the communication plan
  • Monitoring and evaluating the effectiveness of a communication plan

News and Feature Writing

This is a two-day course for individuals who want to enhance their knowledge and skills in writing news articles and feature stories for publication.   Participants will learn how to write news stories, press releases, feature stories, titles, headlines, and captions for photographs. Writing exercises will help hone the participants’ skills in recognizing the elements that go into various forms of writing for publication. 

Topics:

  • Characteristics of news
  • Imaginative structure of news stories
  • Sources of news
  • Writing headlines, titles, and captions
  • What the feature report Is
  • Types of features
  • Techniques in feature writing
  • Advanced feature writing

Photojournalism

The training will equip participants with knowledge and skills needed to effectively capture compelling images that tell stories from the journalism point-of-view. It tackles the elements of photojournalism and differentiates it from photography.  Practical exercises will enable the participants to  apply the basic elements that will be discussed in the lectures. 

Topics:

  • Basic concepts and principles of photojournalism
  • Understanding the human psyche
  • Elements of photo-composition
  • Working with the camera
  • How pictures make it to the news
  • Ethics in photojournalism
  • Photojournalism in the digital and online environment

Digital Marketing

The course covers how digital marketing can push key messages and promote products and services using the online platform. It enables participants to explore how the right mix of aptly crafted content, timing and strategy can bring about desired marketing results using a platform that has exponential reach. 

Topics:

  • Introduction to digital marketing
  • Tactics of digital marketing
  • Elements of a good digital marketing campaign
  • Capability development for today’s marketers
  • Understanding the digital canvas
  • Developing and delivering content for the digital platform
  • Tracking and measuring effectiveness of digital marketing initiatives
  • Ethics in digital marketing

Event Management

The course is designed to teach participants the rudiments of event management, which is now in-demand in the corporate environment.  The course will help participants fully understand the principles, processes, industry standards, metrics, and other elements of event management. It combines theoretical discussions with practical exercises that will sharpen the participants’ skills in staging and managing events. 

Topics:

  • Definition, concepts, and principles of event management
  • Understanding the key components of event conceptualization, execution, and management
  • Monitoring and evaluation metrics
  • Industry standards of practice
  • Accreditation standards
  • Self-regulation
  • Promotion of practice
  • Ethical considerations

Media Crisis Preparedness

The course is designed to train participants on how to recognize situations that may lead to media crisis. Through interactive sessions, participants will learn first-hand how media crisis plans are crafted, what its elements are, and what organizations can do to prevent, anticipate, manage, and overcome media crisis.    

Topics:

  • Recognizing threats and opportunities
  • Understanding Philippine news media and its audiences
  • The role of social media in crisis situations
  • Importance of monitoring offline and online media coverage
  • Media crisis preparedness
  • Reputation, issues, and crisis communication management
  • Crisis communication planning
  • Monitoring and evaluation of communication plans

Risk Communication

The course is intended for professionals who want to learn about risk communication in the context of corporate environments.  It covers the important role that risk communication plays in the practice of good governance.  Scenario-building, analysis, and tabletop exercises will help build the participants’ appreciation of risk communication. 

Topics:

  • Foundation of risk management and assessment
  • Risk communication
  • Persuasive communication
  • Behavior change communication
  • Identifying needed competencies
  • Working with mass media in risk communication
  • Managing social media in risk situations
  • Risk communication planning
  • Delivering risk communication messages

Public Speaking

This course is intended for individuals who wish to enhance their competence and confidence in public speaking. It focuses on honing participants’ skills in preparing and delivering oral presentations even when given limited time to prepare. Exercises are designed to help them overcome anxiety by practicing their newly acquired self-confidence and using proven techniques in oral communication. 

Topics:

  • How public speaking affects the personal and professional brand
  • The power of physical presence: differentiating oral presentation from other forms of communication
  • The must-have skills
  • Preparing for a speaking engagement
  • Tips in dressing up for speaking engagements

Corporate Communication

The course aims to reintroduce participants to the scope and range of corporate communication work, concepts of corporate identity and branding, crisis and internal communication, and the importance of research in communication planning. Case studies will be tackled to enrich the learning process, while role-playing and other modalities will be introduced to make the modules interesting. 

Topics:

  • Corporate communication as a strategic management practice
  • Identity, image, and branding
  • Crisis communication
  • Managing internal communication
  • Communication research
  • Corporate social responsibility
  • Communication planning

Technical Writing and Editing 2.0

This is an advanced course designed to enhance the writing and editing skills of participants toward producing clear and effective technical documents. 

Topics:

  • Review of principles of clear and effective writing
  • Principles of editing
  • Creating powerful presentation materials

Note:

Course descriptions of Basic and Advanced InDesign and Basic and Advanced Adobe Photoshop are still up for review by resource persons.