Advance Communication Theory

Schedule of Offering: 1st TRIMESTER AY 2020-2021
Professor: Prof. Nilo A. Yacat, MJ
Schedule of Classes: Saturday 9AM – 12NN

This course will attempt to cover the changing general conceptions of science as a whole and of the social science of human communication in particular, the beginnings of communication as a discipline (here and abroad) and a comparison of the eastern and western theories; the two worldviews, the five genres and the seven traditions in the field of communication theory including some of the theories illustrating these genres; basic concepts in theory construction and model building; the intertwining of theory and research and its application in the analysis of communication and information issues and problems.