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Seminar Description

This online seminar provides participants with insights on how they can do very well in their first-ever media interviews. Through lectures and sharing exercises, the participants will discover industry practices that will help them prepare for media interviews.

Seminar Schedule

The seminar will be conducted from 9:00 a.m. to 12:00 noon on December 6, 2021.

Who should attend 

Communications and public relations officers who are being groomed to become the next deputy or official spokespersons of their respective agencies.


Developing mastery of the topic
Studying the agency’s mandate, projects, and programs
Preparing for issues

Understanding how the newsroom works
Familiarizing oneself with the programm schedule
Choosing the most appropriate program to guest in
Getting to know the interviewer’s style

Handling questions from the viewers or listeners
Preparing and reviewing the context of the topics before the interview
The art of understanding and answering questions
Bridging questions
Focusing on the key points to highlight
Developing confidence in handling interviews
Handling irate comments
Speech performances
Practical tips and techniques
Checking on studio colors and setup during TV interviews (the art of production design)
Knowing who the other guests are
Learning how to handle the lapel microphone
Practicing voice modulation
Presenting your total self before the press briefings

Learning Methodologies


  • Lecture sessions
  • Open forum
  • Audio-video presentations

Learning Setup

The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Resource Person and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions. 

Learning Outcomes

At the end of the course, the participants will be able to:

  • practice the essential tips and techniques needed to successfully breeze through their media interviews;
  • perform appropriate rehearsals to fully prepare them for media interviews; and 
  • apply their insights from the media’s perspective on how interviews can become effective starting points in building better partnerships with media. 

Learning Investment

Course fee is PHP1,350.00 per participant.

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