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Empower your PR mastery through the first-ever professional Master’s Program in communication and the first to emphasize academe-industry partnership by the Asian Institute of Journalism and Communication (AIJC) and Public Relations Society of the Philippines (PRSP).

Get mentored by AIJC and PRSP–the country’s first academe industry collaboration master’s program.

Equip your PR discipline and skillset with all-inclusive topics and substantial kits.

Accomplish the Program in just 15 months!

Be academically advanced wherever you are as we deliver all our PR clasess via distance mode.


COURSE SECTION

A professional Master’s Program designed to expertly empower working professionals in the PR and corporate communications landscape.

  • Communication and Related Social Science Models and Theories
    Survey of major social science models and theories which impact on communication processes including persuasion, behavior and social change, etc.
  • Communication Audit
    The communication audit is a process that companies go through in order to determine how good their communications are. Communication involves how a company or organization sends and receives information; or shares it with varying audiences.
  • Strategic Communication Program Management
    Strategic leadership and communication program development, management and evaluation. It emphasizes basic communication research, strategic communication objectives and message design, selection of media, development of materials, management of teams and impact evaluation.
  • Stakeholder Relations Management
    Communication strategies and tools in establishing, sustaining, and enhancing relationship with internal (e.g., governing board, stakeholders, employees) and external (e.g., government, customers, suppliers and the community) stakeholders.
  • Ethics, Media Laws, and Relevant Transnational Agreements
    Ethics is a system of principles that guides action. While the law establishes what can and cannot be done in given situations, an ethical lapse can erode public trust; and in turn devalue the work of all PR practitioners. Ethics upholds personal, professional, social and moral values. Ethics and Law create a moral compass for navigating ethical dilemmas. The course features a survey of national laws and international agreements and protocols which impact on the communication profession and its practice.

     

  • Managing Communication Research, Assessment, and Evaluation Programs
    Techniques and tools in using quantitative and qualitative communication research methods including conduct of online research.
  • Social Media Management
    Social media ecosystems, digital media policies, social media analytics for strategy planning and decision-making, and engaging content and messages.
  • Government Relations and Lobbying
    Effective communication with governmental offices, especially regulatory agencies, reviewing the foundations of governmental representation, and designing lobbying strategies.
  • Issues Management and Crisis Communication
    Managing existing or emerging issues to prevent the onset of a crisis situation and strategies to prevent escalation and/or resolve crisis situations. Application of communication principles, techniques and tools before, during, and after emergency and disaster situations.
  • Communication for Development
    The course begins with a review of development models and theories including development criteria and indicators. Development is viewed from a comprehensive perspective, i.e. economic, political and socio-cultural. Also discussed are development issues and concerns at the global, national and local community level.
  • Global Communication Environment
    An analysis of current and emerging global (but with focus on Asia Pacific) socio-cultural, economic, and political issues and events influencing communication content, processes, and structures.
  • Business for Communication
    Understanding and analysis of business operations and reports, including financial reports as bases for stakeholders’ communication including public relations.
  • Consumer Behavior and Change Communication
    The theory of consumer behavior as influenced by marketing (persuasive) communication strategies. Also how social and behavioral sciences can impact on consumer (individual) decision making. Also incorporates Behavior Change Communication: Theories and Practices.
  • Identity, Brand and Reputation Management
    Theories, principles, and best practices in crafting and managing identify, brand, and reputation.

Students take the Comprehensive Examination after passing all the required academic courses, before they embark on their Capstone Project. The Comprehensive Examination evaluates the students’ competency and mastery of theories and concepts learned and is an assurance that they are capable of making their own contribution to the field of Public Relations and Corporate Communication.

According to CMO 15, s 2019, a capstone project “culminates the student’s academic or learning experience. It provides the student an opportunity to exhibit the knowledge and skills obtained during the course of graduate study… The student presents the capstone project to a panel or committee of experts for grading and evaluation.”

The capstone project also may be in the form of a reentry plan. It will identify the concrete changes to be made by the student in the performance of his/her work, incorporating lessons gained or competencies acquired from the graduate program he/she is about to complete. The capstone project shall identify research-based innovative strategies and activities and the expected outcomes.

Evidence of the capstone project’s realism and practicability, degree of ease in implementation, and feasibility in terms of cost should be given special attention.

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for public relations professionals. In its roster are practitioners who represent business and industry, government, non-profit organizations, hospitals, schools, hotels and professional services among others.

PRSP is a non-stock, non-profit organization established on February 19, 1957 by leading PR practitioners in the country.

The AIJC offers cutting edge graduate degree programs, training courses, and online learning platforms in global journalism and communication applicable to a range of audiences from national news agencies to non-governmental organizations.

The Institution boasts some of the Asia’s most respected journalism and communications practitioners to hone and transform you into a world-ready professional of the new age.

The AIJC’s academic programmes will give you real world experience, ensuring that your skills are polished from graduation to profession. We also offer continuing education courses for working professionals to further equip your skills after your collegiate journey with us.

Join us and we will empower you!

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