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Course Description

This is a one-day course for individuals who want to enhance their knowledge and skills in writing news articles for publication. Participants will learn how to write news stories, press releases, titles, headlines, and captions for photographs. Writing exercises will help hone the participants’ skills in recognizing the elements that go into various forms of writing for publication.

The session will be on December 13 2021.

Disclaimer: We will inform the public and our participants if there are changes in the training date.

Who Should Attend

This course is recommended for public relations practitioners, junior communication officers, and information assistants who want to expand their knowledge and sharpen their skills in news writing and news development techniques. Corporate Communications, Public Affairs, and Information employees are also welcome to attend.

Course Content

Module 1:   Characteristics of News

Module 2:   Imaginative Structure of News Stories

Module 3:   Sources of News

Module 4:   Writing Headlines, Titles, and Captions

Course Methodologies


  • Lecture-discussions
  • Participant interface


  • Writing drills
  • Evaluation of sample news articles
  • Coaching

Learning Set-Up

The training will be conducted using online video-conferencing facilities that will be hosted by the AIJC.

Course Benefits

At the end of the course, the participants will be able to:

  • Write news items based on corporate activities;
  • Write captions, headlines and titles for news articles;
  • Identify the different sources of news in a corporate setting; and
  • Demonstrate the capability to track news leads.

Course Investment

Course fee starts at only P6500/pax for 10-20 participants. For in-house training, fee and scheduled date may change based on the client’s customized needs and availability.

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