The course covers how digital marketing can push key messages and promote products and services using the online platform. It enables participants to explore how the right mix of aptly crafted content, timing and strategy can bring about desired marketing results using a platform that has exponential reach.
The training will be conducted on April 22 to 23, 2021.
Who Should Attend
The course is recommended for media planners and strategists, brand engagement officers, communication and marketing associates.
Module 1: Introduction to digital marketing
Module 2: Tactics of digital marketing
Module 3: Elements of a good digital marketing campaign
Module 4: Understanding the digital canvas
Module 5: Developing and delivering content for the digital platform
Module 6: Tracking and measuring effectiveness of digital marketing initiatives
Module 7: Ethics in digital marketing
- Simulated exercises
- Audio-video presentations
- Writing exercises
The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Resource Person and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.
At the end of the course, the participants will be able to:
- understand the power of digital marketing in effectively engaging the consumer;
- recommend materials appropriate for digital audiences; and
- re-calibrate their communication and marketing campaigns vis-a-vis their target audiences’ exposure to and preference for the digital platform.
Course fee is PHP13,000.00 per participant.