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Course Description

The course covers how digital marketing can push key messages and promote products and services using the online platform. It enables participants to explore how the right mix of aptly crafted content, timing and strategy can bring about desired marketing results using a platform that has exponential reach.

Course Schedule

The training will be conducted on October 14 to 15, 2021.

Who Should Attend

The course is recommended for media planners and strategists, brand engagement officers, communication and marketing associates.

Course Content

Module 1: Introduction to digital marketing

Module 2: Tactics of digital marketing

Module 3: Elements of a good digital marketing campaign

Module 4: Understanding the digital canvas

Module 5: Developing and delivering content for the digital platform

Module 6: Tracking and measuring effectiveness of digital marketing initiatives

Module 7: Ethics in digital marketing

Learning Methodologies 


  • Lectures
  • Simulated exercises
  • Audio-video presentations


  • Writing exercises

Learning Setup

The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Resource Person and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.

Course Benefits

At the end of the course, the participants will be able to:

  • understand the power of digital marketing in effectively engaging the consumer;
  • recommend materials appropriate for digital audiences; and
  • re-calibrate their communication and marketing campaigns vis-a-vis their target audiences’ exposure to and preference for the digital platform.

Course Investment

Course fee is PHP13,000.00 per participant.

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