In this introductory course the learner will focus on theories and practice to design packages that will satisfy the requirements of the target audience. The learner will be challenged to display artistic flair, resourcefulness, and creativity in presenting ideas on how packaging can work to make a product unique even when it is part of the product line.

Topics:

Design principles in creating effective packages
Designing through the eye of the market
Within and Beyond Conventions and Product lines
Product Launch: Making the Sales Pitch
Methodologies: Lecture/discussion, demonstration, hands-on