18 OCTOBER 2023
FOR: Mr. Kristian Pura
Managing Director
RE: Various texts for
Master in Communication Major in Public Relations and Corporate Communication
FROM: Dr. Paz H. Diaz
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1st Trimester 2023-2024
1st Course
3 Units; Basic Course
Communication and Related Social Science Models and Theories: Survey of major social science models and theories which impact on communication processes including persuasion, behavior and social change, etc.
Dr. Dante M.Velasco
Magic three enrollees – quickly became four!
Karen Advincula Briones
Brian King Ong
David Faustino Torralba de Castro
…and
Ma. Saddy Mila Ena Barranco Rillorta
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1st Trimester 2023-2024
2nd Course
3 units; Basic Course
Communication Audit
The communication audit is a process that companies go through in order to determine how good their communications are. Communication involves how a company or organization sends and receives information; or shares it with varying audiences.
Prof. Lady Ochel C. Espinosa, MDC
Five Students:
Karen Advincula Briones
David Faustino Torralba de Castro
Brian King Ong
Ma. Saddy Mila Ena Barranco Rillorta
Krishna Xeniteia Pusta Rola
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1st Trimester 2023-2024
3rd Course
3 Units; Required Course
Strategic Communication Program Management
Strategic leadership and communication program development, management and evaluation. It emphasizes basic communication research, strategic communication objectives and message design, selection of media, development of materials, management of teams and impact evaluation.
Six Students:
Karen Advincula Briones
David Faustino Torralba de Castro
Brian King Ong
Ma. Saddy Mila Ena Barranco Rillorta
Maria Victoria Nuque Lago
Krishna Xeniteia Pusta Rola
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2nd Trimester 2023-2024
1st Course
3 Units; Required Course
Stakeholder Relations Management
Communication strategies and tools in establishing, sustaining, and enhancing relationship with internal (e.g., governing board, stakeholders, employees) and external (e.g., government, customers, suppliers and the community) stakeholders 3 units
Prof. Lady Ochel C. Espinosa, MDC
Karen Advincula Briones
David Faustino Torralba de Castro
Brian King Ong
Ma. Saddy Mila Ena Barranco Rillorta
Jose Mari Aguilar Jalandoni
Maria Victoria Nuque Lago
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2nd Trimester 2023-2024
2nd Course
3 Units; Required Course
Ethics, Media Laws, and Relevant Transnational Agreements
Ethics is a system of principles that guides action. While the law establishes what can and cannot be done in given situations, an ethical lapse can erode public trust; and in turn devalue the work of all PR practitioners. Ethics upholds personal, professional, social and moral values. Ethics and Law create a moral compass for navigating ethical dilemmas. The course features a survey of national laws and international agreements and protocols which impact on the communication profession and its practice.
Atty. Elgene L. C. Feliciano
Grew to eight students…today …….
Karen Advincula Briones
David Faustino Torralba de Castro
Jose Mari Aguilar Jalandoni
Maria Victoria Nuque Lago
Faith Gutual Miguel
Brian King Ong
Ma. Saddy Mila Ena Barranco Rillorta
Krishna Xeniteia Pusta Rola
Students are managing their learning adventure with directions and support from professors knowledgeable in the field of Public Relations!
Students are able to identify the kind of impact stakeholders have in relation to their publics, and how that actually changes the way they craft stories, craft narratives based not just on their personal expectations or perceptions, but on the kind of impact these perceptions and expectations are doing to their bigger world… their big project.
Face-to-face activities:
Twice:
July 22, 2023
October 7, 2023
JinJiang Hotel