Targeted Spot Course on

Creating Effective Press Kits: A Beginner’s Guide

Building Good Media Relations with Effective Press Kits

This 4-hour Targeted Spot Course is perfect for aspiring media and public relations professionals to guide them in developing compelling press kits that will capture media attention, represent the company and its brand, and effectively communicate key messages. This is a crucial skill that acknowledges how media presence significantly influences public perception and business success.

Course Schedule: July 12, 2024

Individual Rate: 5,000 PHP (90 USD)

Online Live via

Course Structure

Day 1: Press Kits Basics Mastery

Session 1: Introduction to Press Kits
– Overview and the elements of compelling press kits
– Writing an engaging press release
– Developing comprehensive company profiles and executive bios
– Preparation of media assets

Test 1: Assess understanding of the key elements and best practices of creating effective press kits.

Session 2: Tailoring Press Kits
– Customizing press kits for various media channels (e.g. print, digital, broadcast)
– Strategies for personalizing press kits for targeted outreach
– Best practices for distributing press kits
– Leveraging digital platforms and social media for more distribution

Final Project: Create a comprehensive press kit for a hypothetical company or event. [1 Week Deadline]


4 Hours


4 Hours


Live Online Classes


1 Quiz, 1 Final Project


Entry Level




Digital Certificate Available


MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Create effective press kits suitable for their company and emerging issues and events they focused on
  • Establish a good relationship with the journalists and media organizations
  • Raise public perception about their organization and its initiatives
Class Schedules
  • Day 1: July 12, 5PM to 9pm
Corporate Rates Available.

Special Packages and Rates are available for your organization.

Course Instructor

Coming Soon

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