Specialty Course on

End to End Social Media Mastery for Solopreneurs and Marketing Officers

Acquiring Business Leverage through Social Media

This 16-hour Specialty Course is an in-depth social media training to elevate business and its marketing aspect, ideal for current and aspiring entrepreneurs and marketing officers. This will involve the full-feature study of social media platforms and their strategic advantages, and how to maximize it to acquire business leverage.

Course Schedules: August 03, 2024 August 10, 2024 August 17, 2024 August 24, 2024

Individual Rate: 12,000 PHP (210 USD)

Online Live via

Course Structure

Day 1: Introduction to Social Media Marketing

Session 1: Overview of Social Media Platforms
– Understanding the role of social media in modern marketing
– Key features and demographics of major platforms (e.g. Facebook, Instagram, LinkedIn)
– Comparing platform advantages for different business types and gains

Session 2: Alignment and Social Media Strategy Development
– Setting clear marketing objectives
– Identifying and understanding targeting audiences
– Aligning media strategy with business goals

Test 1: Assessing the understanding of social media and marketing strategy for business goals

Day 2: Content Creation and Management

Session 3: Crafting Engaging Content
– Types of content that resonate with audiences
– Techniques for creating visually appealing and informative posts
– Tone-setting and basics of copywriting

Session 4: Content Calendar and Scheduling
– The element of time and its importance in boosting presence
– Importance of content calendar
– Tools and techniques for scheduling posts
– Differentiating planned content with real-time engagement

Test 2: Evaluating the initial capacity of students in content creation and scheduling.

Day 3: Boosting Sales through Audience Engagement

Session 5: Building and Maintaining an Online community (Organic)
– Strategies for growing social media following
– Engagin with followers in online macro and micro-communities
– Creating a sense of community and fostering brand loyalty

Session 6: Marketing and Partnerships (Non-organic)
– Identfying and collaborating with influencers (varying influence)
– Building strategic partnership with other businesses
– Measuring the impact of campaigns

Test 3: Evaluating proficiency in audience engagement and influencer marketing.

Day 4: Advance Marketing Techniques

Session 7: Paid Advertising on Social Media
– Overview of social media advertising options
– Creating and managing paid campaigns
– Budgeting and maximizing ROI for ads

Session 8: Leveraging Social Media for E-Commerce
– Integrating social media with e-commerce platforms
– Utilizing user-generated reviews to boost credibility and sales
– Creating multi-platform campaign (integrated with social media)

Test 4: Understanding social media advertising and campaign management.

Final Project: Develop a comprehensive social media marketing plan for a hypothetical business. (1-Week Deadline)

DURATION

4-Week Study

TIME COMMITMENT

4 Hours/Week

FORMAT

Live Online Classes

DELIVERABLES

4 Quizzes, 1 Final Project

DIFFICULTY

Advanced

COURSE LANGUAGE

 English

CERTIFICATION

Dry Stamp Physical & Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn

By the end of this course, participants will be able to:

  • Utilize social media to boost business leverage
  • Identify the advantages and disadvantages of several social media platforms in terms of marketing
  • Develop tailor-fit strategies considering the platform and the business’ profile
Course Schedules
  • Day 1: August 03, 2024, Sat. 1PM to 4pm
  • Day 2: August 10, 2024, Sat. 1PM to 4pm
  • Day 3: August 17, 2024, Sat. 1PM to 4pm
  • Day 4: August 24, 2024, Sat. 1PM to 4pm
Corporate Rates Available.

Special Packages and Rates are available for your organization.

Course Instructor

Stefanie Leuterio has a strong background in live events, production, brand activations and below-the-line marketing. She has produced corporate events for several corporations in the country. Her expertise includes project management, events management, business development and digital marketing. She finished her Master’s Degree in Marketing Communications at De La Salle University and a Post Baccalaureate Diploma in Professional Events Leadership at De La Salle-College of Saint Benilde. She is a Certified Guest Service Professional and she is currently taking her DBA at St. Paul University Manila.

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