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Course Description

The course intends to boost participants’ understanding of the social media landscape and how it can be maximized to achieve communication and marketing goals for an organization. Through writing exercises, participants will learn how to develop information materials designed to effectively reach various audiences through social media platforms.

The training will be on July 5 to 6, 2021.

Who Should Attend

This course is beneficial to public relations officers and media relations officers whose tasks include managing social media platforms for their organizations or supervising employees with those functions.

Course Content

Module 1: Navigating the social media landscape

Module 2: Maximizing functionalities of Facebook, Twitter, Instagram, and Facebook Live

Module 3: Planning the social media calendar

Module 4: Writing content for social media platforms

Module 5: Developing social media visuals

Module 6: Understanding social media metrics

Module 7: Managing crisis communication on social media

Course Methodologies


  • Lecture-discussions
  • Case study reviews
  • Participant interface
  • Presentation and critique of outputs


  • Writing and graphic design exercises
  • Social media calendar development

Learning Setup

The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Resource Person and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.

Course Benefits

At the end of the course, the participants will be able to:

  • create a social media calendar for corporate campaigns;
  • craft content and determine design pegs for social media use; and
  • apply social media crisis communication management techniques, if need arises.

Course Investment

Course fee is PHP13,000.00 per person. For in-house training, course fee and schedule may change based on the client’s customized needs and availability.

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