The course intends to boost participants’ understanding of the social media landscape and how it can be maximized to achieve communication and marketing goals for an organization. Through writing exercises, participants will learn how to develop information materials designed to effectively reach various audiences through social media platforms.
The training will be on March 11 to 12, 2021.
Who Should Attend
This course is beneficial to public relations officers and media relations officers whose tasks include managing social media platforms for their organizations or supervising employees with those functions.
Module 1: Navigating the social media landscape
Module 2: Maximizing functionalities of Facebook, Twitter, Instagram, and Facebook Live
Module 3: Planning the social media calendar
Module 4: Writing content for social media platforms
Module 5: Developing social media visuals
Module 6: Understanding social media metrics
Module 7: Managing crisis communication on social media
- Case study reviews
- Participant interface
- Presentation and critique of outputs
- Writing and graphic design exercises
- Social media calendar development
The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Resource Person and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.
At the end of the course, the participants will be able to:
- create a social media calendar for corporate campaigns;
- craft content and determine design pegs for social media use; and
- apply social media crisis communication management techniques, if need arises.
Course fee is PHP13,000.00 per person. For in-house training, course fee and schedule may change based on the client’s customized needs and availability.