The Asian Institute of Journalism and Communication (AIJC) held an online public training titled, “Social Media for Government and Nonprofits,” on March 27-28, 2025.

“Understanding how to leverage social media is a fundamental requirement for effective public communication,” said Therese San Diego Torres, president of AIJC. She emphasized the value of learning how to plan and execute social media campaigns ethically and responsibly, to ensure that they can “contribute to transparent and accessible governance.”

The training course, “Social Media for Government and Nonprofits,” is one of the public training programs being offered by AIJC through its Professional Development Program.

The training sought to equip participants to enhance their agency’s social media presence, establish an engaging relationship among their stakeholders, and ensure accuracy and trustworthiness of posts.

There were 15 participants from various government agencies and private companies, such as PhilHealth, the Philippine Council for Agriculture and Fisheries, the Philippine Deposit Insurance Corporation, the Philippine Heart Center, the Philippine Publishing House, the Presidential Broadcast Service, the Board of Investments, and the Senate of the Philippines.

Torres added, “A strong grasp of this framework empowers individuals to build trust and foster meaningful engagement with the public.”

Click here to secure your slot in the next run of this AIJC training program.