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Feeding the Feed: Ethical Digital Participation in Focus at UCC Research Conference

Photo credit: University of Caloocan City and AIJC

Therese San Diego Torres, president of the Asian Institute of Journalism and Communication (AIJC), served as guest speaker at the 9th Communication Research Conference of the University of Caloocan City on February 27, 2026.

With the theme, “COMM to Think of It: The Dynamics of Participation and Social Practices in Shaping Communication and Norms in the Digital Era,” the conference gathered student researchers to discuss how digital participation shapes communication today. Torres’ talk, “Feeding the Feed: Cultivating Ethical Norms in Digital Participation,” examined how everyday online behavior influences digital culture.

Torres asked participants to reflect on their own online habits, whether they actively post on social media platforms or scroll silently. Either way, she noted, everyone feeds the digital ecosystem. “Every scroll, pause, like, repost, and comment shapes what people see, absorb, and normalize,” Torres noted.

Her key message: digital participation is not neutral. Platforms amplify behaviors, which can either promote dialogue and credible information, or fuel misinformation, disinformation, exclusion, and ragebait-driven content. Torres urged users to think about the kind of online environment their actions help create.

She ended with a practical reminder: pause before posting or sharing. By practicing reflection, responsibility, transparency, and respect online, individuals can help shape healthier digital communities one interaction at a time.

This perspective aligns with Torres’ recent engagement in global discussions on digital ethics, security, and gender equality. In January 2025, she participated in UNESCO’s consultation that produced Reclaiming the Digital Space: Advancing Gender Equality in the Age of New Technologies (Vialle, 2025). The report highlights the dual role of digital platforms: amplifying marginalized voices while also spreading harmful, misogynistic content through engagement-driven algorithms. It offers 30 recommendations to advance gender equality and uphold ethics in media, technology, and AI. The document has become a resource AIJC draws on in its work and advocacy.

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AIJC rolls out 2026 training calendar, holds back-to-back professional development courses

The Asian Institute of Journalism and Communication (AIJC) has begun implementing its 2026 training programs, with four professional courses conducted in February.

“We started the year by focusing on those who serve the public. Through our communication training programs, we’re helping public offices and nonprofits communicate more clearly and effectively. This is part of our continued effort to strengthen public discourse and build trust in our institutions,” said Therese San Diego Torres, president of AIJC.

Short courses are part of the offerings of AIJC through its Professional Development Program. Among the online courses held last month were the following:

  1. Newswriting for Public Offices and Nonprofits
    February 11-12, 2026

  2. Social Media for Public Communication
    February 19-20, 2026

  3. Ethical Use of AI in Research and Writing
    February 23-24, 2026

  4. Issues Management and Crisis Communication
    February 26-27, 2026

Among the participants were the Light Rail Transit Authority, Office of Civil Defense, Presidential Management Staff, Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development, Bases Conversion and Development Authority, National Wages and Productivity Commission, Transcom Worldwide (Philippines), Inc., University of Perpetual Help System Dalta, and Philippine Deposit Insurance Corporation.

“Elevating public communication is about upholding the people’s right to information. When a government agency or an organization communicates with precision and transparency, it does not just share data. It also builds the trust and accountability that every citizen deserves,” said Torres.

These programs will be offered again in the coming months. Those interested may download the AIJC Training Calendar through this link: https://aijc.com.ph/2026-aijc-training-calendar/

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Women leaders across industries complete AIJC’s Executive Program on Public Communication

Five women leaders from the banking, government, healthcare, and hospitality sectors comprise the second batch of participants in the Executive Program on Public Communication of the Asian Institute of Journalism and Communication (AIJC).

The culminating activity, held on December 3, 2025 at the Linden Suites in Pasig City, marked the completion of an intensive eight-week course designed to empower leaders with the strategic tools necessary to plan, navigate, and implement an effective communication plan.

“The true value of the communication planning tool lies in the discipline it brings to our work,” said AIJC Trustee and Senior Director for Research, Policy, and Advocacy Ann Lourdes C. Lopez. “While it is easy to come up with activities or messages, what truly matters is our ability to plan and implement communication efforts effectively, with measurable outcomes.”

“Indeed, one of the most important aspects of communication planning is its focus on measurement,” said Therese San Diego Torres, AIJC president. “With clear indicators and quantifiable outcomes, we can confidently say that our communication plans are not only strategic but also effective. We can point to results, not just intentions.”

During the culminating activity, the participants presented their respective communication plans and the key messages they developed. Joining this cohort were Jireh Brethany Briones, Sr. Marketing Communications Specialist, Siemens Healthcare, Inc.; Ferliza Contratista, a communication consultant based in Cebu; Maria Katrina Ansaldo Deakin, Corporate Communications Head, Security Bank; Noemi Gonzales, Department Head, Public Information Office, City of Muntinlupa; and Mayann Malapote, Hotel Manager, Belmont Hotel Manila.

The program aimed to equip participants with essential skills to launch evidence-based public communication endeavors, manage crises, and build sustainable relationships with stakeholders.

The curriculum was structured around four comprehensive modules: 

  • Module 1: Essentials of Communication
  • Module 2: Issues Management and Crisis Communication
  • Module 3: Communication Planning
  • Module 4: Crafting Key Messages

“For someone working at the intersection of media, governance, and community engagement, the course sharpened how I design communication that is ethical, strategic, and responsive to the public, the target audiences,” said Contratista. 

AIJC is now accepting participants for the Executive Program on Public Communication. The next run will begin in February 2026. Register now. For more details, visit https://aijc.com.ph/executive-program-on-public-communication/ or contact AIJC at pdp.aijc@aijci.com or +63 2 8 743 4321.

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AIJC Caps Eventful Q4 2025 with Industry-Academe Engagements in Journalism and Communication

The fourth quarter of 2025 has been eventful for the Asian Institute of Journalism and Communication (AIJC), which actively participated in key discussions on media and information literacy, investigative journalism, and journalism education. AIJC engaged with diverse stakeholders across media, academia, and civil society.

Photo credit: Quezon City Government

MAKI+Fiesta 2.0

In December 2025, AIJC President Therese San Diego Torres participated in MAKI+Fiesta 2.0, joining a panel discussion on media and information literacy (MIL) and artificial intelligence alongside fellow MIL advocates.

The panel, titled “From MIL to AI Literacy: Building Smarter, Safer Citizens,” explored the opportunities and challenges posed by AI to media and information literacy. Panelists emphasized the importance of critical thinking, the ethical use of technology, and fostering public awareness in an increasingly AI-driven information environment.

Panel members included Torres, Ramon Isberto of MediaQuest, Dun Concha Abiera of Yabong, and Carlo Concepcion of the Philippine Association for Media and Information Literacy (PAMIL), with the discussion moderated by Dave Alcala of Out of the Box (OOTB) Media Literacy Initiative.

MAKI+Fiesta 2.0 was convened by the Quezon City Government, the University of the Philippines System, Probe Productions, FYT Media, and PumaPodcast. The panel was organized in partnership with OOTB.

Photo credit: Philippine Center for Investigative Journalism

4th National Investigative Journalism Conference (IJCon) of PCIJ

At the 4th National Investigative Journalism Conference (IJCon 2025) organized by the Philippine Center for Investigative Journalism (PCIJ) in November 2025, Torres served as a speaker in the industry-academe panel discussing the future of investigative journalism. The conference theme was “Speaking Truth to Power, Adapting to Change.”

The session highlighted the evolving demands of investigative reporting and the role of journalism education in preparing future practitioners. It also tackled the waning interest in journalism among young people and the importance of collaboration between news organizations and academic institutions.

In the panel with Torres were Dr. Diosa Labiste of the University of the Philippines Diliman, Ellen Tordesillas of VERA Files, Francis Allan Angelo of the Daily Guardian, and Cong Corrales of Gold Star Daily. Manila Standard Managing Editor Joyce Panares moderated the discussion.

Photo credit: Quezon City Government/AIJC

Forum on Empowering Women Against Violence: Breaking the Culture of Silence

In November 2025, Torres moderated a panel discussion during the forum “Empowering Women Against Violence: Breaking the Culture of Silence,” organized by the International Association of Women in Radio and Television (IAWRT) Philippines in partnership with the Quezon City Government. Joining the panel were journalists Jhoanna Ballaran of Jiji Press, Alyssa Mae Clarin of the National Union of Journalists of the Philippines (NUJP), Gretchen Ho of Cignal TV, Inc., and Rhea Padilla of AlterMidya.

AIJC Associate Director and IAWRT Philippines Chapter Head Janess Ann J. Ellao hosted the event and moderated the panel discussion with educators Dr. Hemmady S. Mora of the Polytechnic University of the Philippines and Leslie Anne N. Gatdula of the Cavite State University Imus Campus.

Held at the University of the Philippines College of Media and Communication in observance of the National Consciousness Day for the Elimination of Violence Against Women and Children, the forum brought together women journalists and educators to share their experiences and challenges, highlighting the need to protect women in media, amplify their voices, and ensure their safety. The program also featured artistic performances and a student-led art showcase, underscoring the value of creative approaches to advocacy.

Photo credit: AlterMidya

Forum on the Safety of Women Journalists

Torres joined Rhea Padilla of AlterMidya in a panel discussion titled “Next-Gen Journalists: Building a Culture of Safety and Inclusion” in the Forum on the Safety of Women Journalists organized by the Austrian Embassy in partnership with the Media Freedom Coalition Secretariat (Thomson Reuters Foundation) and the Miriam College Women and Gender Institute (WAGI). It was held at Miriam College in November 2025.

Photo credit: Ms. Mae Ann Chua, Miriam College/AIJC

PACE 50th Anniversary Celebration

Torres also took part in the 50th anniversary celebration of the Philippine Association of Communication Educators (PACE), held at the University of the Philippines Los Baños in October 2025. AIJC received recognition as one of PACE’s longstanding partners, underscoring the Institute’s commitment to communication education and professional collaboration.

Outgoing President Mark Lester Chico and newly elected President Reginald H. Gonzales shared PACE’s milestones and outlined the association’s vision for supporting communication educators across the country.

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National Library of the Philippines declares Murillo Velarde 1734 Map a National Cultural Treasure

The National Library of the Philippines (NLP) today formally declared the Murillo Velarde 1734 Map as a National Cultural Treasure, cementing its unparalleled historical, artistic, and cultural significance to the Filipino nation.

The official declaration ceremony was held this morning, December 11, 2025, at the 4th floor lobby of the NLP building along Kalaw Avenue in Manila, where cultural heritage officials, historians, cultural advocates, and scholars gathered to witness the momentous event.

Opening messages from NLP Director IV Gilbert Q. Adriano and a keynote reflection from Former Senior Associate Justice Antonio T. Carpio underscored the vital role archives play in defining national identity and protecting historical truth.

The program featured heritage scholars, including Dr. Michael Charleston “Xiao” B. Chua and Archivist Eruel Olvina, who presented the historical and cultural significance of the newly declared National Cultural Treasures.

Dubbed the “Mother of all Philippine Maps,” the Carta Hydrographica y Chronologica de las Islas Filipinas was created by Spanish Jesuit cartographer Fr. Pedro Murillo Velarde together with Filipino artists Francisco Suárez and Nicolás de la Cruz Bagay.

It is considered the first scientific map of the Philippines and a primary source for understanding the archipelago’s geography, settlements, and maritime routes during the Spanish colonial era.

The map is adorned with 12 vignettes, or border panels, depicting daily life in the Philippines at the time, offering invaluable ethnographic and artistic insights. In recent years, the map has gained significant stature as historical evidence asserting the Philippines’ maritime claims in the West Philippine Sea.

The same recognition was accorded to the Acta de la Proclamacion de Independencia del Pueblo Filipino, a document that records the proclamation of independence of the Filipino people from Spain.

The Map as “Soul of the Nation”

Mr. Mel V. Velarde, Chairman of NOW Corporation and the Asian Institute of Journalism and Communication, presented the Murillo Velarde 1734 Map as the very soul of the nation—a soul that endured silencing, fragmentation, and exile and has now been formally restored to the Filipino people.

He traced the ancient roots of the Filipino soul to the seafaring Austronesians: to balangays, oral traditions, celestial navigation, and the shared values forged through maritime life. He recounted how colonization muted that soul for centuries until Jose Rizal gave it a voice and awakened national consciousness. Velarde asked, “If Rizal expressed the cry of the broken Soul, where is the proof that we were once whole?”

Velarde’s answer was the Murillo Velarde 1734 Map, a document that captured the nation’s memory before historical amnesia set in.

He explained that within the map lies a constellation of “Ten Truths”—insights revealing the Filipino Soul’s wholeness, diversity, excellence, values, ecological abundance, resilience, and prophetic destiny. He emphasized that the map does not merely depict geography but embodies a collective identity formed by the melding of native mastery, Jesuit scientific discipline, and the deep oceanic memory of the Austronesian world.

In presenting these truths, Velarde underscored that the map completes a great Triad of Nationhood: Rizal’s Noli Me Tangere and El Filibusterismo as the awakening of the Mind, the 1898 Declaration of Independence as the embodiment of the Will, and the Murillo Velarde 1734 Map as the enduring vessel of the Soul. Through this triad—mind, will, and soul—the Filipino identity stands whole, unshakable, and unconquerable.

He also highlighted how the signatures of Filipino artisans, Bagay and Suárez, along with the imagery of a culturally diverse archipelago, assert dignity, agency, and early harmony. He described the map as both scientific and spiritual, a product of collaboration across cultures, and a reminder of a land once defined by abundance rather than scarcity.

Velarde reminded the audience that the map continues to serve the nation today, having played a decisive role in the Philippines’ 2016 arbitral victory over the West Philippine Sea.

At the heart of his message was a powerful declaration—that the Filipino Soul engraved in copper in 1734 still protects, guides, and inspires the nation.

Velarde concluded his speech with gratitude to the NLP, the National Commission for Culture and the Arts, the National Historical Commission of the Philippines (NHCP), and the Filipino people, affirming: “Mabuhay ang Pambansang Aklatan. Mabuhay ang ating mga Pambansang Yamang Pangkultura. At mabuhay ang sambayanang Pilipino.” 

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AIJC, QC LGU Successfully Hold Teacher Training on the Murillo Velarde 1734 Map

AIJC, QC LGU Successfully Hold Teacher Training on the Murillo Velarde 1734 Map

Quezon City, Philippines—The Asian Institute of Journalism and Communication (AIJC), in partnership with the Quezon City Government, successfully piloted a one-day national teacher training titled “Mapping Our Roots: Teaching History Through Murillo Velarde 1734 Map” on December 2, 2025, in Quezon City.

The training, part of AIJC’s national campaign, Mapa Natin, Kwento Natin (Our Map, Our Story), aimed to strengthen the capacity of Grade 10 Araling Panlipunan and Senior High School Media and Information Literacy (MIL) teachers to integrate the Murillo Velarde 1734 Map into classroom instruction.

Through historically grounded, evidence-based teaching, the program helped teachers combat misinformation and disinformation about the West Philippine Sea, and use news literacy tools that promote critical thinking and information verification among learners.

The sessions guided teachers in using the 1734 Murillo Velarde Map—regarded as the “Mother of All Philippine Maps”—to explain the historical and legal foundations of the Philippines’ maritime rights and to frame the West Philippine Sea as both a sovereignty and sustainable development issue.

Mr. Engelbert Apostol, Department Head of the Quezon City Public Affairs and Information Services Department opened the training. Apostol noted that Quezon City has been recognized by UNESCO as one of the pilot Media and Information Literacy (MIL) Cities, emphasizing that the training is a crucial step in strengthening public understanding of history and sharpening critical thinking skills—both essential tools in combating disinformation.

The resource persons were AIJC Chairman Mel V. Velarde, who donated to the Republic of the Philippines an original Murillo Velarde 1734 Map that he secured through an auction at Sotheby’s London; AIJC Trustee and Senior Director for Research, Policy, and Advocacy Ann Lourdes C. Lopez; and AIJC President Therese San Diego Torres. AIJC Associate Director Janess Ann J. Ellao served as emcee and workshop facilitator. The Institute has previously conducted workshops on media and information literacy for teachers across the country.

The Murillo Velarde 1734 Map played a vital role in the Philippines’ victory in the 2016 arbitration case against China before the Permanent Court of Arbitration, which upheld the country’s sovereign rights over its exclusive economic zone in the West Philippine Sea.

The Quezon City pilot training is the first in a planned nationwide series of teacher training programs in partnership with local government units (LGUs) and institutional partners and sponsors.

About the Mapa Natin, Kwento Natin Campaign

Launched in 2024, Mapa Natin, Kwento Natin is a nationwide campaign launched by AIJC in partnership with the National Library of the Philippines and the National Commission for Culture and the Arts (NCCA). It uses creative and youth-driven storytelling to promote historical awareness and national pride.

The campaign has also collaborated with P-Pop groups SB19 and 1st One to engage younger audiences through music and culture. These partnerships have produced educational videos, cultural events, and the Murillo Velarde 1734 Map-inspired song “Map Your Vibe (MYV)” by 1st One, which was launched during the 2025 ASEAN-Korea Music Festival (ROUND Festival).

The campaign continues with the teacher training, piloted in Quezon City, which will be replicated nationwide.

Contact Details

For media inquiries, partnerships, or sponsorship opportunities, please contact:

Ms. Loregene Macapugay

Program Officer II, Asian Institute of Journalism and Communication (AIJC)

Email address: rpa@aijci.com

Contact number: 0945-882-0962 (mobile/Viber), (02) 8743-4321 (landline)

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