The Asian Institute of Journalism and Communication (AIJC) continues to be a proud partner of the 4th FRAMEwork Asia-Pacific Communication Conference, which brought together scholars, practitioners, and communication leaders at the Cavite State University (Indang Campus) International Convention Center in March 2026.

Princess Catherine Pabellano, who completed her Master of Arts in Journalism at AIJC and is currently Assistant Professor at the University of the Philippines Los Baños, took the stage as moderator of the third keynote session on Day 2, “Definitely Not a Troublemaker: Augmenting Scientific Discourse Through Generative AI.” She joined the third keynote speaker, Alvin William Alvarez, D.V.M., of Cavite State University, and the responder, Robbie Jan Vincent Buelo, PhD, of the National University Dasmariñas.

Among the paper presenters during the parallel sessions was James Patrick Aquino, who has completed his Master of Arts in Communication at AIJC. He presented his paper titled, “From Talk Now to Know-How: Exploring the Role of Academic Communication in AI Familiarity Among Teachers with Diverse Professional Fields Using the SECI Model.” The paper of another AIJC alumnus, Normandy Manalaysay, was also selected for presentation: “An Exploratory Study of Text and Image Generative AI Adoption in the Creative Ideation Process by Filipino Advertising Copywriters and Art Directors.”

AIJC students were invited to participate in the conference online.

AIJC’s renewed partnership with Far Eastern University (FEU), conference organizer, continues to open opportunities for graduate students, faculty, and alumni to share research, engage in critical dialogue, and contribute to the evolving communication landscape in the region.

For updates on future editions of the FRAMEwork Conference and how to participate, AIJC students, faculty, and alumni are encouraged to follow the FEU FRAMEwork Facebook page and the AIJC Facebook page.