MASTER OF ARTS IN COMMUNICATION PROGRAM

Embark on a transformative journey with the Asian Institute of Journalism and Communication (AIJC) Graduate School's Master of Arts in Communication Program. Designed for professionals dedicated to the impactful communication realm, this program illuminates the profound ways effective communication shapes societies and betters lives.

At the core of our MA in Communication program lies a comprehensive exploration of communication channels—from information dissemination to behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation.

Tailored for professionals across diverse domains such as information technology, business management, and education, our program recognizes communication as the cornerstone of success in today's interconnected world.

Join us at AIJC Graduate School and become a catalyst for meaningful change through the power of communication.

ENROLL NOW

INQUIRE FOR RATES

Applicants for admission to the AIJC Graduate School may be admitted after satisfying the following requirements:

  • Bachelor’s degree, preferably in journalism or communication
  • Work experience in any communication-related job
  • Accomplished GS Online Application for Admission Form [Link Here] with attached documents:
    • Updated comprehensive Curriculum Vitae (CV) or Resume
    • Soft/Scanned Copy of Original Transcript of Records from previous college/University
    • Soft/Scanned Copy of School Diploma from previous college/University
    • Two letters of recommendation from previous professors and/or employers
    • Hi-Resolution 1×1 ID picture with white background
    • Proof Payment for PhP1,050.00 Admissions Fee (Bank Details will be in the Link)
  • 1-on-1 Admission Test and Interview [To be Scheduled]

In addition, Foreign students should present a Certificate of Eligibility and Study Permit from the Department of Education, and a copy of their Alien Certification and Registration.

Transferees may submit a true copy of their grades for assessment; relevant courses may be credited toward the AIJC program they want to pursue.

HOW IT WORKS

INQUIRE FOR RATES

We want to make it easy yet still comprehensive and hands-on by leveraging digital tools to aid in your admission journey.

Step 1: Accomplish the GS Online Application Form and submit the required documents [Link Here]

Step 2: Once confirmed, our Admissions Officer will verify your Interview and Entrance Exam Schedule via Mobile/Email.

Step 3: Ace the 1-on-1 Live Online Test and Interview (allot 2 hours).

Step 4: When you succeed, you will receive an Acceptance Letter (which would contain the Enrollment Rates) and a Conforme which you’ll need to sign and send a copy to our admissions officer.

Step 5: Process the Tuition Fee Payment via Bank Transfer and send Proof of Payment via Mobile/Email to our admissions officer.

Step 6: Once all is done, you’ll receive the Schedule of Classes and an exclusive invitation to join the AIJC MS Teams App Group.

*Check the Enrollment Schedule Here.

Are you a continuing student? Please click here.

Ladderized Program

AIJC’s ladderized Master’s Program enables the student to acquire knowledge and skills in journalism and communication at three levels:

 

  • Graduate Certificate
  • Graduate Diploma
  • Master’s Degree

The courses are clustered, giving the student a set of usable skills, and in-depth knowledge about a specific area as they proceed from one level to the next.

Courses are taught in the blended mode, combining face-to-face and online methods. Course content integrates research outputs of AIJC’s research and development project

Graduate Certificate

First 15 Units

Graduate Diploma

Second 12 Units

Master’s Degree

Final 12 Units

Program Syllabus and Schedule

Graduate Certificate

  • Craft of Communication (Craft of Writing)

    3 Units

  • Communication Issues

    3 Units

  • Knowledge Management

    3 Units

Major Courses:

6 Units

Any two of the following:

  • Management of Communication Resources

    3 Units

  • Corporate Communication

    3 Units

  • Digital Learning Environment

    3 Units

  • Multimedia-Based Instructional Design

    3 Units

  • Development Communication

    3 Units

  • Communication and Governance

    3 Units

Graduate Diploma

Graduate Certificate(15 units) +

12 Units

Required Major Courses (6 units)

  • Advanced Communication Theory

    3 Units

  • Information and Communication Technology Planning

    3 Units

Elective Courses

6 Units

Any two of the following:

  • Integrated Marketing Communication

    3 Units

  • Risk and Crisis Communication

    3 Units

  • ICT in Communication Campaigns

    3 Units

  • Online Course Development

    3 Units

  • Management of E-Learning

    3 Units

  • Cross Cultural Communication

    3 Units

  • Development Environment of Communication

    3 Units

Master of Arts in Communication

(Graduate Certificate(15 units) + Graduate Diploma(12 units) + 12 units)

  • Communication Research Methods

    3 Units

  • Statistics Applied to Communication

    3 Units

  • Thesis/Special Project

    6 Units

What You Get:

  • Schedule Online Live Sessions via Zoom Professional
  • Recorded Session Library Available
  • PDF E-Modules
  • AIJC E-Book Library
  • In-Person Huddles/Events
  • AIJC Hybrid Graduation Ceremony

Class Schedules:

  • Monday – Friday, 6:00 PM to 9:00 PM
  • Saturday 9:00 AM to 12:00 NOON, 1:00 PM – 4:00 PM, 4:00 PM – 7:00 PM

*Manila, Philippine Time

Recognized by:

Courses Description

Craft of Communication (200)

The course is an innovative attempt to further develop in the student all the four primary communication skills—writing, speaking, listening, and reading. Writing and speaking skills are developed by most communication school curricula, since effective writing and speaking are obvious hallmarks of the superior communicator. But communication students get little direct guidance in developing their two other skills—listening and reading—although these are just as important because they enable the communicator to gather inputs for and feedback on their written and spoken communication. Hence, this course on the principles of the primary forms of human communication and their applications is being offered.

The course follows the seminar-workshop approach in which presentations or lectures by the faculty member are followed by hands-on exercises to enable students to apply the information and knowledge learned. After the course, the students are expected to have acquired a good grasp of the principles related to the primary communication skills, applied them successfully to specific communication situations, and internalized the methods involved for further development of these skills on their own. 

Advanced Communication Theory (201)

This course will attempt to cover the changing general conceptions of science as a whole and of the social science of human communication in particular, the beginnings of communication as a discipline (here and abroad) and a comparison of the eastern and western theories; the two worldviews, the five genres and the seven traditions in the field of communication theory including some of the theories illustrating these genres; basic concepts in theory construction and model building; the intertwining of theory and research and its application in the analysis of communication and information issues and problems. 

Communication Research Methods (202)

Formulation of a research problem, development of research design and methods; application of qualitative and quantitative research; problems of measurement; and data collection, processing, analysis and interpretation.  It also shows how to prepare research report – form, content, and style of presenting research to a particular audience.  Lessons on online research, use of computer in conducting and processing research data are also included.  Prerequisites: 201 and 203. 

Statistics Applied to Communication (203)

Basic statistical concepts and techniques applied to communication problems.  This course includes techniques of data collection, processing, presentations, analysis through descriptive and inferential statistics and interpretation.  The use of computer for statistical analysis and computation is also introduced. 

Communication Issues (204)

Everything is communication.  Hence, any phenomenon may be evaluated through the lens of a communication specialist.  This course introduces students to milestones and trends in communication.  Using tools of critical analysis, students will research on either a milestone or a current trend and present its evolution and its impact on Asia and on the Philippine Society. 

Who this MA is for

Corporate Communication Executives:

  • This program caters to professionals responsible for managing internal and external communication strategies within corporate settings. It equips them with advanced skills in crafting compelling messages, managing brand reputation, and navigating communication challenges in dynamic business environments.

Digital Marketers:

  • Designed for individuals immersed in the digital marketing landscape, this program provides specialized training in leveraging digital platforms, analyzing consumer behavior data, and implementing targeted communication campaigns. It empowers them to stay ahead in the ever-evolving digital marketplace.

Government Public Affairs Officers:

  • Public affairs officers working within government agencies require a nuanced understanding of communication strategies to effectively engage with stakeholders and disseminate important information to the public. This program offers tailored coursework in government communication, crisis management, and strategic public relations.

Nonprofit Communication Managers:

  • Professionals working in the nonprofit sector face unique communication challenges in mobilizing support, raising awareness, and driving social change. This program provides them with the tools to develop impactful communication strategies, engage diverse stakeholders, and amplify their organization’s mission and impact.

Media Production Professionals:

  • For individuals involved in media production, including journalists, content creators, and filmmakers, this program offers advanced training in storytelling, multimedia production, and audience engagement strategies. It equips them with the skills to produce compelling content across various platforms and adapt to evolving media landscapes.

Education Technology Coordinators:

  • Educational technology coordinators play a crucial role in integrating technology into teaching and learning environments. This program provides them with insights into instructional design, digital learning tools, and effective communication strategies to enhance student engagement and learning outcomes in educational settings.

Environmental Officers:

  • Professionals passionate about environmental conservation and sustainability often face the challenge of effectively communicating complex scientific concepts and motivating behavior change. This program offers specialized coursework in environmental communication, crisis messaging, and stakeholder engagement strategies to empower advocates in driving positive environmental action and awareness.

Healthcare Communication Specialists:

  • Healthcare professionals tasked with communicating complex medical information to patients, caregivers, and the public benefit from specialized training in health communication. This program offers coursework in health literacy, patient education, and effective communication in healthcare settings to improve patient outcomes and promote public health initiatives.
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