Search engine optimization (SEO) and content optimization are methodologies to improve the ranking of a website in the listings, which is a subset of digital marketing. This is key to creating a larger target audience as it utilizes the power of search engines through keyphrases and content through social media. It is becoming vital for every organization, transforming traditional marketing.

Now, the integration of AI in these methodologies leverages other features like machine learning. Further, AI in SEO and content optimization improves online presence, enhances the quality of content, and drives more organic leads and traffic. This course aims to integrate AI technology to automate SEO tasks, generate high-quality content, and optimize digital strategies in this highly competitive market.