Targeted Spot Course on
AI in Content Creation and Marketing
Transform Your Content and Marketing Strategies
Course Schedule: November 16, 2024
Individual Rate: 5,000 PHP (90 USD)
Online Live via
Course Structure
- Introduction to Content Creation and Marketing
- Integration of generative AI
- Tailoring content by personas, marketing channels, and behaviors (AI-assisted)
- Implementation of AI Content Strategy
- Balancing Human Creativity and AI Automation (Guidelines)
- Automated workflows for marketing
DURATION
1-Day Study
TIME COMMITMENT
4 Hours/Week
FORMAT
Live Online Classes
DELIVERABLES
4 Tests, 1 Project
DIFFICULTY
Advanced
COURSE LANGUAGE
English
CERTIFICATION
Dry Stamp Physical & Digital Certificate
PLATFORMS
MS Office/Google Suite, Zoom Professional, Viber
What You’ll Learn
- Improve content ideation, creation, and marketing with the use of AI tools.
- Automate repetitive task and focus on human creativity aspect of content.
- Repurpose contents and plan distribution in various media channels.
- Balance automation and human input for optimized contents.
- Ensure honest and transparency to ethical considerations with the use of AI.
- Consistently anaylze performance to improve content creation and marketing.
Course Schedules
- Day 1: November 16, 2024, Sat. 1PM to 5PM
Corporate Rates Available.
Special Packages and Rates are available for your organization.
Course Instructor
Stefanie Leuterio has a strong background in live events, production, brand activations and below-the-line marketing. She has produced corporate events for several corporations in the country. Her expertise includes project management, events management, business development and digital marketing. She finished her Master’s Degree in Marketing Communications at De La Salle University and a Post Baccalaureate Diploma in Professional Events Leadership at De La Salle-College of Saint Benilde. She is a Certified Guest Service Professional and she is currently taking her DBA at St. Paul University Manila.
