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AI in Digital Media and Publishing

Transforming Digital Content with AI
Artificial intelligence (AI) is already penetrating various industries. Media and publishing is one of them. AI is starting to transform the content creation and its algorithm (from personalization and distribution). This impact is a by-product of the inevitable and continuous development of technology.
 
 With this, it is a growing challenge for media and information technology professionals how to harness AI without the expense of human counterparts. This course aims to help students understand and utilize the cutting-edge advantages of AI, especially with its innovative tools and strategies that can leverage efficiency, audience engagement, and revenue models. Beyond this, ethical dilemmas will also be discussed to gain a comprehensive understanding how AI is reshaping the landscape of digital media and publishing.
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Course Schedule: October 19 & 26, 2024

Individual Rate: 9,000 PHP (160 USD)

Online Live via

Course Structure

Introduction to AI in Media and Publishing: Overview and evolution AI-Driven Content Creation Personalization and Audience Engagement Automating workflows with AI Ethical and legal considerations Emerging trends and innovations in AI technologies and Preparation

DURATION

2-Week Study

TIME COMMITMENT

4 Hours/Week

FORMAT

Live Online Classes

DELIVERABLES

4 Tests, 1 Project

DIFFICULTY

Intermediate

COURSE LANGUAGE

 English

CERTIFICATION

Framed Physical & Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Leverage AI for content creation, enhancing speed and quality of production. 
  • Enhance storytelling by creating more engaging and personalized experiences and data-driven insights. 
  • Optimize distribution strategies across various platforms to improve reach and engagement, and targeted delivery. 
  • Address ethical considerations associated with AI in media and journalism, including issues of bias, transparency, and impact on public trust. 
  • Streamline workflows in the business operations by boosting efficiency and productivity. 
  • Develop innovative reporting techniques using AI, especially new and interactive formats.
Course Schedules
  • Day 1: October 19, 8PM to 12noon
  • Day 2: October 26, 8PM to 12noon
Corporate Rates Available.

Special Packages and Rates are available for your organization.

LET’s LEARN TOGETHER

Course Instructor

Fr. Ritche Salgado OCARM served as editor of a Cebu-based daily before enterring priesthood. He is currently the desk editor of Bulatlat. His pitch for the use of AI in the newsroom was selected as one of the winners by World Association of Newspapers and News Publishers.
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