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AI in Digital Media and Publishing

Transforming Digital Content with AI
Artificial intelligence (AI) is already penetrating various industries. Media and publishing is one of them. AI is starting to transform content creation and its personalization and distribution. 
 
It is a growing challenge for media and information technology professionals to harness AI. This course aims to help students understand and utilize the cutting-edge advantages of AI, especially with its innovative tools and strategies that can leverage efficiency, audience engagement, and revenue models.
 
Beyond this, ethical dilemmas will also be discussed to gain a comprehensive understanding of how AI is reshaping the landscape of digital media and publishing.
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Course Schedule: February 26, 2025

Individual Rate: 9,000 PHP (160 USD)

Online Live via

Course Structure

Media and publishing is one of the industries that successfully adapted to the changes brought by AI in this new era of communication and journalism. AI is transforming content creation  and its personalization and distribution. 

This course aims to help participants understand and harness the cutting-edge advantages of AI through innovative tools and strategies that can enhance efficiency, audience engagement, and revenue models. 

In addition, ethical dilemmas surrounding AI will also be discussed to provide a comprehensive understanding of how AI is reshaping the landscape of digital media and publishing.

Training Content:

  • Introduction to AI in Media & Publishing
    Defining AI and its key concepts (Machine Learning, Deep Learning, Natural Language Processing)
    Exploring the current and future impact of AI on the media landscape
    Identifying key trends and opportunities for AI adoption
  • AI-Powered Tools for Content Creation and Enhancement
    AI writing assistants for generating articles, headlines, social media posts
    Exploring ethical considerations and limitations of AI-generated content
    AI-powered tools for image and video editing, audio transcription, and translation
    Utilizing AI for improving content quality and readability
  • AI for Audience Engagement & Personalization
    Leveraging AI for audience profiling and personalized content recommendations
    Exploring the use of chatbots and AI-powered assistants for customer service and community building
  • Data-Driven Decision Making with AI
    AI for data collection, analysis, and visualization from various sources (website traffic, social media, subscriber data)
    Using AI to forecast trends, identify potential risks, and optimize content strategies
  • Ethical Considerations & Responsible
    Understanding and mitigating biases in AI-powered tools and datasets
    Ensuring responsible data handling and protecting user privacy in an AI-driven environment
    The impact of AI on journalism and the role of human oversight

DURATION

1-Day Study

TIME COMMITMENT

8 Hours

FORMAT

Live Online Classes

DELIVERABLES

DIFFICULTY

Intermediate

COURSE LANGUAGE

 English

CERTIFICATION

Framed Physical & Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Gain a deep understanding of how AI is revolutionizing content creation, distribution, and audience engagement within the media and publishing industry
  • Use AI tools and technologies that can enhance efficiency, such as automated content generation, personalized recommendations, and data-driven insights
  • Examine the ethical dilemmas surrounding the use of AI in media and publishing, including issues such as bias, misinformation, and the impact on human creativity.
Course Schedule
  • February 26, 2025 9PM – 5:00 PM
Corporate Rates Available.

Special Packages and Rates are available for your organization.

LET’s LEARN TOGETHER

Course Instructor

Louise “Moochie” De Guzman is a Tech and AI Specialist with over 15 years of experience in technology, marketing, and business strategy, helping companies leverage AI for digital transformation. With roles at Ogilvy, Hewlett-Packard, and SMART Communications, as well as advanced studies in AI at MIT, she has a proven track record of driving growth and optimizing business processes through emerging technologies.
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