Corporate communication of par excellence is one of the keys to business success. In fact, a staggering 77 percent of professionals in the global corporate niche are receptive to the importance of communications as a strategic business driver within their organization. It is an encompassing discipline that requires mastery in multi-platform communication with internal and external stakeholders. It aims to nurture professional relationships and match the services to the business’s brand identity. These factors underscore the crucial need for adept corporate communication professionals who can facilitate collaboration, creativity, and stakeholder engagement to build the cornerstone of their organizational success.

One of the recommendations to build a better future for corporate communications is to invest in professional development, building a baseline of strong communications and business skills of the employees. Empowering them and their teams can reach greater heights for businesses that can complement rapidly developing technology and cutting-edge approaches. This also entails a strong demand for corporate communications, especially in this era of digital convergence, generating bountiful opportunities for individuals and organizations alike.

Given these crucial contexts, the Asian Institute of Journalism and Communication (AIJC) Professional Development Program (PDP) is offering the short course “Corporate Communication” to equip communication professionals across all industries to develop an important appreciation for shaping and executing communication strategies within their organization and capacitate them in bringing the best results to transform or sustain their businesses/organizations positively. It is suitable for starting communication officers to business leaders who wish to learn the foundations of engaging corporate communication practices.