Targeted Spot Course on
Creating Effective Press Kits: A Beginner’s Guide
"Crafting and distributing meda releases that speak volumes”
This 4-hour Targeted Spot Course is perfect for aspiring media and public relations professionals to guide them in developing compelling press kits that will capture media attention, represent the company and its brand, and effectively communicate key messages. This is a crucial skill that acknowledges how media presence significantly influences public perception and business success.
Course Schedule: November 29, 2024
Individual Rate: 5,000.00 PHP
Online Live via
Course Structure
Day 1: Foundations of a Compelling Press Kit
Session 1: Introduction to Press Kits
– Overview and the elements of compelling press kits
– Writing an engaging press release
– Developing comprehensive company profiles and executive bios
– Preparation of media assets
Session 2: Tailoring Press Kits
– Customizing press kits for various media channels (e.g. print, digital, broadcast)
– Strategies for personalizing press kits for targeted outreach
– Best practices for distributing press kits
– Leveraging digital platforms and social media for more distribution
DURATION
1-Day Study
TIME COMMITMENT
4 Hours/Week
FORMAT
Live Online Classes
DELIVERABLES
4 Tests, 1 Project
DIFFICULTY
Advanced
COURSE LANGUAGE
English
CERTIFICATION
Dry Stamp Physical & Digital Certificate
PLATFORMS
Online via MS Teams
What You’ll Learn
* Create effective press kits suitable for their company and emerging issues and events they focused on
* Establish a good relationship with the journalists and media organizations
* Raise public perception about their organization and its initiatives”
Course Schedules
- Day 1: September 25, 2024, Wed. 1:30PM to 3PM
Course Instructor
Irish Mae Santos-Lorenzo
