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Digital Marketing for Small and Medium Enterprises

Bringing your Brand to Digital Audiences
With available digital tools and social media platforms, small and medium enterprises are provided with more opportunities to market their products. To do this, owners must invest in their capacity to tap the online media landscape to better market their products and services more effectively and efficiently.

Digital marketing is only cost-effective if carried out with a well-rounded strategy that is based on real-time data and analytics. This can result in wider reach and yield higher returns for your organization.  

The Professional Development Program (PDP) of the Asian Institute of Journalism and Communication (AIJC) offers this short course titled Digital Marketing for Small and Medium Enterprises to help beginners, business owners, and professionals learn the foundations of this demand-driven profession.

This course will empower them to navigate the business landscape more effectively, with robust digital marketing strategies. They will also learn how to optimize their resources and make impactful campaigns, crucial for their success.
Register NOW

Course Schedules: November 07 & 08, 2024

Individual Rate: 15,000 PHP (260 USD)

Online Live via

Course Structure

Digital Marketing 101
Social Media and other tools
Tone-setting and copywriting
Graphic designing and brand visibility
Audience and platforms analysis
Crafting Campaigns and Scheduling

DURATION

1-Week Study/2 Days

TIME COMMITMENT

8 Hours/Day

FORMAT

Live Online Classes

DELIVERABLES

4 Tests, 1 Project

DIFFICULTY

 Intermediate

COURSE LANGUAGE

 English

CERTIFICATION

Dry Stamp Physical & Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Understand the significance of digital marketing for business success.
  • Develop a tailor-fit digital marketing strategy, based on the identified targets and key performance indicators of the business.
  • Enhance business visibility and competitiveness. 
  • Learn the universal skills to apply in the ever-changing landscape of digital media.
Course Schedules
  • November 07, 2024, Thurs. 9AM-5PM
  • November 08, Fri. 9AM-5PM
Corporate Rates Available.

Special Packages and Rates are available for your organization.

LET’s LEARN TOGETHER

Stefanie Leuterio has a strong background in live events, production, brand activations and below-the-line marketing. She has produced corporate events for several corporations in the country. Her expertise includes project management, events management, business development and digital marketing. She finished her Master’s Degree in Marketing Communications at De La Salle University and a Post Baccalaureate Diploma in Professional Events Leadership at De La Salle-College of Saint Benilde. She is a Certified Guest Service Professional and she is currently taking her DBA at St. Paul University Manila.

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