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Issues Management and Crisis Communication

Proactive Solutions, Effective Management
Many businesses and organizations are constantly facing internal and external threats that can cause significant disruptions. Communication plays a vital role in mitigating these threats, preserving the integrity and credibility of the organization, and ensuring the continuity of its operations. However, communication crises can have far-reaching consequences, impacting not only the organization itself but also its customers, employees, investors, and the wider community. In fact, PwC’s Global Crisis and Resilience Survey 2023 reported that 96% of organizations worldwide have experienced disruption in the past two years, and many of these organizations are lacking the foundational elements of resilience needed to be successful in recovering from a crisis.

To address these challenges, the Asian Institute of Journalism and Communication (AIJC) Professional Development Program (PDP) is proud to offer the short course, “Issues Management and Crisis Communication.” This course is designed to equip both beginners and seasoned professionals with the necessary skills to prepare, respond, and recover from crises effectively. With a focus on practical, real-world scenarios, participants will learn how to navigate ethical dilemmas, make sound decisions, and develop a framework for crisis management.

By enrolling in this course, participants are also expected to gain a deeper understanding of the importance of effective crisis communication, as well as the best practices for managing issues and mitigating risk. They will also have the opportunity to learn from experienced practitioners and engage with fellow professionals in a collaborative learning environment.

Course Schedules: November 19, 2024 & November 20, 2024

Individual Rate: 15,000 PHP (260 USD)

Online Live via

Course Structure

Day 1: Foundation of risk management and assessment Identifying needed competencies in risk communication Working with mass media in risk communication

Day 2: Managing social media in risk situations Risk communication planning Delivering risk communication messages

DURATION

1-Week Study/2 Days

TIME COMMITMENT

8 Hours/Day

FORMAT

Live Online Classes

DELIVERABLES

4 Tests, 1 Project

DIFFICULTY

 Intermediate

COURSE LANGUAGE

 English

CERTIFICATION

Dry Stamp Physical & Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Differentiate between issues management and crisis communication, and manage issues before they became crises;
  • Recognize the elements and types of crises and develop appropriate messages for anticipated and non-anticipated situations;
  • Understand the role of media in crisis situations; – Learn time-tested strategies in recognizing elements and types of crisis to aid in crucial decision-making; and
  • Develop a framework/policy for the organization that can strengthen their existing crisis communication strategy or design one.
Course Schedules
  • October 17, 2024, Thurs. 9AM-5PM
  • October 18, Fri. 9AM-5PM
Corporate Rates Available.

Special Packages and Rates are available for your organization.

Sonny Cuenco

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