In the ever-evolving media industry, characterized by the pervasive use of digital communications, journalists themselves become critical audiences to communicate the values of a company and/or organization. The advent of the COVID-19 pandemic compelled professionals in the media and communication fields to adopt innovative strategies in response to the crisis’s profound effects on mobility, human interaction, and media consumption.

With this in mind, it is important to learn about media relations: the company’s strategic communications with media outlets, brewing the right mix of limelight. According to Media HQ, a great media relations strategy results in more leads, engagement, social relevance, and company satisfaction. Fostering impactful relationships with reporters and editors remains crucial to helping businesses and organizations thrive in the intricacies of contemporary media, especially by cultivating meaningful connections and conversations.

The Professional Development Program (PDP) of the Asian Institute of Journalism and Communication (AIJC) offers this online training to all professionals who want to explore or elevate their skills in media relations, helping them put their businesses and organizations in a strategic position to succeed. From understanding the media landscape to organizing press conferences and interviews, participants will gain valuable insights and practical tips to optimize their strategies.