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Social Media for Government and Non-Profit

Bridging Citizens and Government

In a world where digital engagement is increasingly becoming central to public services, there is a need to thrust the digital realm to disseminate crucial information and make the public engaged with the government. Learning social media management will aid the government offices and non-profit organizations in strengthening relationships, building a loyal following, and positioning the government as a trusted source of information. This, in turn, can lead to increased public participation, more robust civic engagement, and a greater impact on the public good.

This 16-hour Public Official Course provides exceptional social media management training that will help public institutions and non-profit organizations better reach their stakeholders and fulfill their mandates. This course is also crucial in building trust online, strengthening community relationships, and increasing engagement, which are all opportunities to emerge as a trusted source of information.

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Course Schedules: December 05, 2024 December 06, 2024

Individual Rate: 13,500 PHP (260 USD)

Online Live via

Course Structure

Day 1: Social Media Management Basics
Session 1: Things to know in Social Media Management
– Defining social media and how to manage it
– Overview of popular social media platforms
– Importance of social media for public institutions and non-profits

Session 2: Strategizing Social Media
– Setting clear social media objectives
– Identifying target audiences and stakeholders
– Aligning social media strategy with organizational goals
           
  Session 3: Crafting Engaging Content
– Types of content that resonate with audiences
– Techniques for creating visually appealing and informative posts – Tone-setting and basics of copywriting

Session 4: Content Calendar and Scheduling
– The element of time and its importance in boosting presence – Importance of content calendar
– Tools and techniques for scheduling posts
– Differentiating planned content with real-time engagement

Day 2: Incorporating Community Engagement to Build Trust

Session 5: Strengthening Community Relationships
– Strategies for engaging with followers and stakeholders
– Inbox management and responding to comments
– Proactive creation of opportunities for two-way communication

Session 6: Building Trust Online
– Utilizing social media for transparency reports of organization
– Best practices for maintaining consistent, authentic, and trustworthy online presence – Case studies of successful trust-building initiatives
Test 3: Gauging the proficiency of students to develop ideas for community and trust-building engagements

Session 7: Creating Campaigns and Advocacy
– Propagation of information, education, and campaign (IEC) on social media – Practical exercises in developing and managing a social media campaign
– Navigating the algorithm through targeted social media strategy

DURATION

2-Day Study

TIME COMMITMENT

8 Hours/Day

FORMAT

Live Online Classes

DELIVERABLES

1 Output

DIFFICULTY

 Intermediate

COURSE LANGUAGE

 English

CERTIFICATION

Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Enhance the social media presence of their respective organizations, both public and non-profits
  • Establish an engaging relationship among their constituents and stakeholders
  • Build trust among their stakeholders through accurate and trustworthy social media posts
Course Schedules
  • Day 1: December 05, Thurs. 9AM to 5PM
  • Day 2: December 06, Fri. 9AM to 5PM
Corporate Rates Available.

Special Packages and Rates are available for your organization.

LET’s LEARN TOGETHER

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