Public Course on
Social Media for Government and Nonprofits
Bridging Citizens and Government
In an increasingly digital world, where online engagement plays a central role in public services, it is essential to leverage the digital realm to disseminate critical information and foster public interaction with the government. Learning effective social media management can empower government offices and non-profit organizations to strengthen relationships, build a loyal following, and establish the government as a trusted source of information. This, in turn, can enhance public participation, boost civic engagement, and create a greater positive impact on the community.
This 16-hour course offers comprehensive social media management training, equipping public institutions and non-profit organizations with the skills to effectively reach their stakeholders and fulfill their mandates. This course is vital for building online trust, fostering community relationships, and increasing engagement.
Course Schedules: March 27, 2025 March 28, 2025
Individual Rate: 13,000 PHP
Online Live via
Course Structure
Day 1: Social Media Management Basics
Session 1: Things to know in Social Media Management
– Defining social media and how to manage it
– Overview of popular social media platforms
– Importance of social media for public institutions and non-profits
Session 2: Strategizing Social Media
– Setting clear social media objectives
– Identifying target audiences and stakeholders
– Aligning social media strategy with organizational goals
Session 3: Crafting Engaging Content
– Types of content that resonate with audiences
– Techniques for creating visually appealing and informative posts – Tone-setting and basics of copywriting
Session 4: Content Calendar and Scheduling
– The element of time and its importance in boosting presence – Importance of content calendar
– Tools and techniques for scheduling posts
– Differentiating planned content with real-time engagement
Day 2: Incorporating Community Engagement to Build Trust
Session 5: Strengthening Community Relationships
– Strategies for engaging with followers and stakeholders
– Inbox management and responding to comments
– Proactive creation of opportunities for two-way communication
Session 6: Building Trust Online
– Utilizing social media for transparency reports of organization
– Best practices for maintaining consistent, authentic, and trustworthy online presence – Case studies of successful trust-building initiatives
Test 3: Gauging the proficiency of students to develop ideas for community and trust-building engagements
Session 7: Creating Campaigns and Advocacy
– Propagation of information, education, and campaign (IEC) on social media – Practical exercises in developing and managing a social media campaign
– Navigating the algorithm through targeted social media strategy
DURATION
2-Day Study
TIME COMMITMENT
8 Hours/Day
FORMAT
Live Online Classes
DELIVERABLES
1 Output
DIFFICULTY
Intermediate
COURSE LANGUAGE
English
CERTIFICATION
Digital Certificate
PLATFORMS
MS Office/Google Suite, Zoom Professional, Viber
What You’ll Learn
By the end of this course, participants will be able to:
- Enhance the social media presence of their respective organizations, both public and non-profits
- Establish an engaging relationship among their constituents and stakeholders
- Build trust among their stakeholders through accurate and trustworthy social media posts
Course Schedules
- Day 1: March 27, 2025, Thurs. 9AM to 5PM
- Day 2: March 28, 2025, Fri. 9AM to 5PM
Corporate Rates Available.
Special Packages and Rates are available for your organization.
Course Instructor
Coming Soon