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Social Media for Public Communication

Bridging Citizens and Government
This 16-hour course offers social media management training to help public institutions and nonprofit organizations effectively engage their stakeholders through social media. Participants will learn how to build trust online, strengthen community relationships, and boost engagement, creating opportunities to position themselves as trusted sources of information.
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Course Schedules: December 8-9, 2026, 9:00 a.m. - 5:00 p.m.

Individual Rate: 13,000 PHP

Online Live via

Course Structure

Day 1: Social Media Management Basics

 

Session 1: Things to know in Social Media Management
– Defining social media and how to manage it
– Overview of popular social media platforms

– Importance of social media for public institutions and non-profits

Session 2: Strategizing Social Media
– Setting clear social media objectives
– Identifying target audiences and stakeholders
– Aligning social media strategy with organizational goals
           
  Session 3: Crafting Engaging Content
– Types of content that resonate with audiences
– Techniques for creating visually appealing and informative posts – Tone-setting and basics of copywriting
Session 4: Content Calendar and Scheduling
– The element of time and its importance in boosting presence – Importance of content calendar
– Tools and techniques for scheduling posts
– Differentiating planned content with real-time engagement

Day 2: Incorporating Community Engagement to Build Trust

Session 5: Strengthening Community Relationships
– Strategies for engaging with followers and stakeholders
– Inbox management and responding to comments

– Proactive creation of opportunities for two-way communication

Session 6: Building Trust Online
– Utilizing social media for transparency reports of organization
– Best practices for maintaining consistent, authentic, and trustworthy online presence – Case studies of successful trust-building initiatives
 
Session 7: Creating Campaigns and Advocacy
– Propagation of information, education, and campaign (IEC) on social media
– Practical exercises in developing and managing a social media campaign
– Navigating the algorithm through targeted social media strategy

DURATION

2-Day Study

TIME COMMITMENT

8 Hours/Day

FORMAT

Live Online Classes

DELIVERABLES

1 Output

DIFFICULTY

 Intermediate

COURSE LANGUAGE

 English

CERTIFICATION

Digital Certificate

PLATFORMS

MS Office/Google Suite, Zoom Professional, Viber

What You’ll Learn
By the end of this course, participants will be able to:
  • Enhance the social media presence of their respective organizations, both public and non-profits
  • Establish an engaging relationship among their constituents and stakeholders
  • Build trust among their stakeholders through accurate and trustworthy social media posts
Course Schedules
  • Day 1: December 8, 2026, 9:00 a.m. – 5:00 p.m.
  • Day 2: December 9, 2026, 9:00 a.m. – 5:00 p.m.
Corporate Rates Available.

Special Packages and Rates are available for your organization.

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