Public Course on
Solving Problems with Illuminative Priming and AI
This free information session will introduce learners to the process of solving organizational and institutional problems using Illuminative Priming. Rooted in behavioral and cognitive science, Illuminative Priming can be enhanced by AI tools to enable personalized content generation, predictive modeling, and real-time adaptation, addressing challenges related to decision-making, strategic communication, employee engagement, customer engagement, and behavior change, among others. It can be applied in various fields, including but not limited to business, marketing, education, and governance.
Course Schedules:
July 30, 2025 2:00 - 3:30 p.m.
Free
Online Live via
DURATION
90 minutes |
TIME COMMITMENT
90 minutes
FORMAT
Live Online Classes
DELIVERABLES
None
DIFFICULTY
Intermediate
COURSE LANGUAGE
English, Filipino
CERTIFICATION
Certificate of Appearance is available upon request
PLATFORMS
Zoom
What You’ll Learn
By the end of this course, participants will be able to:
- Explain the core principles of Illuminative Priming (IP) and its foundation in established theories such as Priming Theory, Spreading Activation Theory, and Implicit Cognition, as well as its connection to framing, cognitive biases, and social/affective neuroscience.
- Understand the five-step process of Illuminative Priming in various professional and personal contexts to guide behavior, attitudes, or perceptions.
Explore how AI tools like ChatGPT, Midjourney, and CapCut can be ethically applied to support Illuminative Priming strategies, including personalized content generation, predictive modeling, and real-time adaptation of primes.
Why Join?
✅ Gain an in-depth understanding of broadband deployment
✅ Learn from top industry experts and practitioners
✅ Receive exclusive access to essential resources and tools
✅ Be part of a pioneering batch of certified broadband leaders
✅ Help bridge the digital divide and drive progress in your locality
Course Schedules
July 30, 2025
2:00 to 3:30 p.m.
Corporate Rates Available.
Special Packages and Rates are available for your organization.
Course Instructor
Marcelino Ballesteros is a certified business continuity professional by the US-based Disaster Recovery Institute International. He works as principal consultant and senior partner at ProAct Business Solutions.
He has been in the consulting business since 1994 – initially as a junior consultant for the Asian Institute of Journalism and Communication (AIJC) team that worked on a change
management project at the Bureau of Internal Revenue (BIR) and later as a specialist in corporate development, covering strategic planning, organization development, corporate culture, management and executive training.
A product of management and leadership training programs at the IBM Management Development Center in New York, he took on assignments and received awards of excellence for his achievements as resource person and subject matter expert in projects and training programs in the United States, France, Switzerland, Bermuda, Australia, China, and other countries in Asia.
Atty. Cesar Ilagan has a strong background in both law and finance within the banking sector. Since February 2019, he has been a partner at Guno & Ilagan Law, specializing in contracts, corporate law, taxation, banking, and mergers and acquisitions.
Previously, he served as Senior Vice President & Chief Finance Officer (CFO) at City Savings Bank (April 2017-December 2018), overseeing mergers and acquisitions, corporate planning, treasury, controllership, and legal. Concurrently, from July to December 2018, he served as a Board Member and CFO for Philippine Resources Savings Banking Corporation following its acquisition by City Savings Bank, managing similar financial functions.
His extensive experience also includes 16 years at UnionBank of the Philippines (April 2001-April 2017), where he served as Senior Vice President and Financial Controller. In this role, he managed financial accounting, tax, insurance, financial analysis, corporate planning, and economic forecasting. Prior to a 2005 merger, his responsibilities at UnionBank also encompassed quality and productivity management, process design, operations review, regulatory compliance, and various risk controls.