1986

• The post-EDSA was a period of transition from decades of "guided newspapering" to that of free and responsible journalism.
• Pro- Marcos "establishment" newspapers closed shop while the alternative press became the mainstream media.
• The Aquino government sequestered Pro-Marcos establishment newspapers, the Journal group of Publications, Bulletin Today and Philippine Daily Express.
• Major broadcast stations owned by Marcos cronies were also sequestered by the Aquino government.
• The Philippine Press Institute was revived. Its mission was to professionalize the Philippine press through continuing education, adoption of the Journalists Code of Ethics, and the giving of Community Press Awards.
• In 1989, the Advertising Foundation of the Philippines was organized as the "social development" arm of the industry through development advertising.
• The period saw media personalities invading politics.
• There was the liberalization and deregulation of the telecom sector and the emergence of mass-based Information Technologies (PCs, cellular technology).