MASTER OF ARTS IN COMMUNICATION PROGRAM

Embark on a transformative journey with the Asian Institute of Journalism and Communication (AIJC) Graduate School's Master of Arts in Communication Program. Designed for professionals dedicated to the impactful communication realm, this program illuminates the profound ways effective communication shapes societies and betters lives.

At the core of our MA in Communication program lies a comprehensive exploration of communication channels—from information dissemination to behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation.

Tailored for professionals across diverse domains such as information technology, business management, and education, our program recognizes communication as the cornerstone of success in today's interconnected world.

Join us at AIJC Graduate School and become a catalyst for meaningful change through the power of communication.

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INQUIRE FOR RATES

Applicants for admission to the AIJC Graduate School may be admitted after satisfying the following requirements:

  • Bachelor’s degree, preferably in journalism or communication
  • Work experience in any communication-related job
  • Accomplished GS Online Application for Admission Form [Link Here] with attached documents:
    • Updated comprehensive Curriculum Vitae (CV) or Resume
    • Soft/Scanned Copy of Original Transcript of Records from previous college/University
    • Soft/Scanned Copy of School Diploma from previous college/University
    • Two letters of recommendation from previous professors and/or employers
    • Hi-Resolution 1×1 ID picture with white background
    • Proof Payment for PhP1,050.00 Admissions Fee (Bank Details will be in the Link)
  • 1-on-1 Admission Test and Interview [To be Scheduled]

In addition, Foreign students should present a Certificate of Eligibility and Study Permit from the Department of Education, and a copy of their Alien Certification and Registration.

Transferees may submit a true copy of their grades for assessment; relevant courses may be credited toward the AIJC program they want to pursue.

HOW IT WORKS

INQUIRE FOR RATES

We want to make it easy yet still comprehensive and hands-on by leveraging digital tools to aid in your admission journey.

Step 1: Accomplish the GS Online Application Form and submit the required documents [Link Here]

Step 2: Once confirmed, our Admissions Officer will verify your Interview and Entrance Exam Schedule via Mobile/Email.

Step 3: Ace the 1-on-1 Live Online Test and Interview (allot 2 hours).

Step 4: When you succeed, you will receive an Acceptance Letter (which would contain the Enrollment Rates) and a Conforme which you’ll need to sign and send a copy to our admissions officer.

Step 5: Process the Tuition Fee Payment via Bank Transfer and send Proof of Payment via Mobile/Email to our admissions officer.

Step 6: Once all is done, you’ll receive the Schedule of Classes and an exclusive invitation to join the AIJC MS Teams App Group.

*Check the Enrollment Schedule Here.

Are you a continuing student? Please click here.

Ladderized Program

AIJC’s ladderized Master’s Program enables the student to acquire knowledge and skills in journalism and communication at three levels:

 

  • Graduate Certificate
  • Graduate Diploma
  • Master’s Degree

The courses are clustered, giving the student a set of usable skills, and in-depth knowledge about a specific area as they proceed from one level to the next.

Courses are taught in the blended mode, combining face-to-face and online methods. Course content integrates research outputs of AIJC’s research and development project

Graduate Certificate

First 15 Units

Graduate Diploma

Second 12 Units

Master’s Degree

Final 12 Units

Program Syllabus and Schedule

Graduate Certificate

  • Craft of Communication (Craft of Writing)

    3 Units

  • Communication Issues

    3 Units

  • Knowledge Management

    3 Units

Major Courses:

6 Units

Any two of the following:

  • Management of Communication Resources

    3 Units

  • Corporate Communication

    3 Units

  • Digital Learning Environment

    3 Units

  • Multimedia-Based Instructional Design

    3 Units

  • Development Communication

    3 Units

  • Communication and Governance

    3 Units

Graduate Diploma

Graduate Certificate(15 units) +

12 Units

Required Major Courses (6 units)

  • Advanced Communication Theory

    3 Units

  • Information and Communication Technology Planning

    3 Units

Elective Courses

6 Units

Any two of the following:

  • Integrated Marketing Communication

    3 Units

  • Risk and Crisis Communication

    3 Units

  • ICT in Communication Campaigns

    3 Units

  • Online Course Development

    3 Units

  • Management of E-Learning

    3 Units

  • Cross Cultural Communication

    3 Units

  • Development Environment of Communication

    3 Units

Master of Arts in Communication

(Graduate Certificate(15 units) + Graduate Diploma(12 units) + 12 units)

  • Communication Research Methods

    3 Units

  • Statistics Applied to Communication

    3 Units

  • Thesis/Special Project

    6 Units

What You Get:

  • Schedule Online Live Sessions via Zoom Professional
  • Recorded Session Library Available
  • PDF E-Modules
  • AIJC E-Book Library
  • In-Person Huddles/Events
  • AIJC Hybrid Graduation Ceremony

Class Schedules:

  • Monday – Friday, 6:00 PM to 9:00 PM
  • Saturday 9:00 AM to 12:00 NOON, 1:00 PM – 4:00 PM, 4:00 PM – 7:00 PM

*Manila, Philippine Time

Recognized by:

Courses Description

Risk and Crisis Communication (210)

The application of communication strategies and approaches in risk and crisis situations.  Risk communication refers to conditions of health and environmental hazards while crisis communication refers to communication (and media) strategies to mitigate impact of crisis situations, which are either man-made or natural calamities and accidents. The course also covers conflict management approaches focusing on communication strategies. 

Cross-Cultural Communication (211)

Understanding culture and the challenges of cultural diversity and the dynamics of communication and culture (including language and culture). Includes theoretical perspectives (interpersonal and intergroup communication); Communication behaviors and patterns of various cultural and ethnic groups (within and outside the country); Nonverbal communication in intercultural communication; Applications of cross cultural communication in business and economy, managing conflicts (including terrorism), diplomacy, etc. Special topic is Muslim-Christian dialogue and interaction. 

News Development Techniques (212)

Effective news gathering, interpretation and processing. It examines the media environment- its opportunities and constraints and explores various techniques of investigative and in-depth reporting. It includes establishing the validity and reliability of information, development of skills in integrating knowledge from various sources, and presentation of news content according to established criteria. Computer-assisted reporting is discussed. 

Civic Journalism (213)

Concept and practice of civic or public journalism, an interventionist model of journalism developed in the 1990s by American journalists who were disillusioned by the minimal impact of conventional journalism on public interest.  Recognizing their responsibility to push the “national debate” on issues critical to the solution of social problems, they were dismayed to see that there was no such national debate and that half-baked palliative to social problems were implemented without public involvement.  Their decision to take responsibility led to the birth of public or civic journalism.  This course also discusses models parallel to civic journalism, such as the Philippine-born development journalism, and participatory learning and action. 

Investigative Journalism (214)

Essential skills in locating, investigating, uncovering, handling, and reporting information that are potentially detrimental to individuals or groups who would rather that the matter remain undisclosed. This teaches the student attitudes and behaviours that will enable him/her to use him/her own analysis and judgment in determining the relative worth of hidden information and the potential social benefit of its disclosure.  This discusses procedures for fact-finding, such as studying neglected resources, using anonymous sources, and going undercover.  This also includes skills in people skills, information verification, calculating risk to self and other, obtaining police or legal protection, and protecting sources and witnesses. 

Who is this masters degree for

Corporate Communication Executives:

  • This program caters to professionals responsible for managing internal and external communication strategies within corporate settings. It equips them with advanced skills in crafting compelling messages, managing brand reputation, and navigating communication challenges in dynamic business environments.

Digital Marketers:

  • Designed for individuals immersed in the digital marketing landscape, this program provides specialized training in leveraging digital platforms, analyzing consumer behavior data, and implementing targeted communication campaigns. It empowers them to stay ahead in the ever-evolving digital marketplace.

Government Public Affairs Officers:

  • Public affairs officers working within government agencies require a nuanced understanding of communication strategies to effectively engage with stakeholders and disseminate important information to the public. This program offers tailored coursework in government communication, crisis management, and strategic public relations.

Nonprofit Communication Managers:

  • Professionals working in the nonprofit sector face unique communication challenges in mobilizing support, raising awareness, and driving social change. This program provides them with the tools to develop impactful communication strategies, engage diverse stakeholders, and amplify their organization’s mission and impact.

Media Production Professionals:

  • For individuals involved in media production, including journalists, content creators, and filmmakers, this program offers advanced training in storytelling, multimedia production, and audience engagement strategies. It equips them with the skills to produce compelling content across various platforms and adapt to evolving media landscapes.

Education Technology Coordinators:

  • Educational technology coordinators play a crucial role in integrating technology into teaching and learning environments. This program provides them with insights into instructional design, digital learning tools, and effective communication strategies to enhance student engagement and learning outcomes in educational settings.

Environmental Officers:

  • Professionals passionate about environmental conservation and sustainability often face the challenge of effectively communicating complex scientific concepts and motivating behavior change. This program offers specialized coursework in environmental communication, crisis messaging, and stakeholder engagement strategies to empower advocates in driving positive environmental action and awareness.

Healthcare Communication Specialists:

  • Healthcare professionals tasked with communicating complex medical information to patients, caregivers, and the public benefit from specialized training in health communication. This program offers coursework in health literacy, patient education, and effective communication in healthcare settings to improve patient outcomes and promote public health initiatives.
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