This 16-hour Specialty Course is an in-depth social media training to elevate business and its marketing aspect, ideal for current and aspiring entrepreneurs and marketing officers. This will involve the full-feature study of social media platforms and their strategic advantages, and how to maximize it to acquire business leverage.
Course Schedules: August 03, 2024 August 10, 2024 August 17, 2024 August 24, 2024
Individual Rate: 12,000 PHP (210 USD)
Online Live via
Day 1: Introduction to Social Media Marketing
Session 1: Overview of Social Media Platforms
– Understanding the role of social media in modern marketing
– Key features and demographics of major platforms (e.g. Facebook, Instagram, LinkedIn)
– Comparing platform advantages for different business types and gains
Session 2: Alignment and Social Media Strategy Development
– Setting clear marketing objectives
– Identifying and understanding targeting audiences
– Aligning media strategy with business goals
Test 1: Assessing the understanding of social media and marketing strategy for business goals
Day 2: Content Creation and Management
Session 3: Crafting Engaging Content
– Types of content that resonate with audiences
– Techniques for creating visually appealing and informative posts
– Tone-setting and basics of copywriting
Session 4: Content Calendar and Scheduling
– The element of time and its importance in boosting presence
– Importance of content calendar
– Tools and techniques for scheduling posts
– Differentiating planned content with real-time engagement
Test 2: Evaluating the initial capacity of students in content creation and scheduling.
Day 3: Boosting Sales through Audience Engagement
Session 5: Building and Maintaining an Online community (Organic)
– Strategies for growing social media following
– Engagin with followers in online macro and micro-communities
– Creating a sense of community and fostering brand loyalty
Session 6: Marketing and Partnerships (Non-organic)
– Identfying and collaborating with influencers (varying influence)
– Building strategic partnership with other businesses
– Measuring the impact of campaigns
Test 3: Evaluating proficiency in audience engagement and influencer marketing.
Day 4: Advance Marketing Techniques
Session 7: Paid Advertising on Social Media
– Overview of social media advertising options
– Creating and managing paid campaigns
– Budgeting and maximizing ROI for ads
Session 8: Leveraging Social Media for E-Commerce
– Integrating social media with e-commerce platforms
– Utilizing user-generated reviews to boost credibility and sales
– Creating multi-platform campaign (integrated with social media)
Test 4: Understanding social media advertising and campaign management.
Final Project: Develop a comprehensive social media marketing plan for a hypothetical business. (1-Week Deadline)
DURATION
4-Week Study
TIME COMMITMENT
4 Hours/Week
FORMAT
Live Online Classes
DELIVERABLES
4 Quizzes, 1 Final Project
DIFFICULTY
Advanced
COURSE LANGUAGE
English
CERTIFICATION
Dry Stamp Physical & Digital Certificate
PLATFORMS
MS Office/Google Suite, Zoom Professional, Viber
By the end of this course, participants will be able to:
Special Packages and Rates are available for your organization.
Amherstia Ojerio is a business management, and organizational learning expert. For the past 20 years, Ojerio led various endeavors in business development, customer support, and process development and re-engineering that are aimed at ensuring a well-informed strategic implementation for new and small businesses, and start-ups. She earned her MBA at the Asian Institute of Management, and her communication degree at the University of the Philippines – Los Baños.