Day 1: Introduction to Social Media Marketing

Session 1: Overview of Social Media Platforms
– Understanding the role of social media in modern marketing
– Key features and demographics of major platforms (e.g. Facebook, Instagram, LinkedIn)
– Comparing platform advantages for different business types and gains

Session 2: Alignment and Social Media Strategy Development
– Setting clear marketing objectives
– Identifying and understanding targeting audiences
– Aligning media strategy with business goals

Test 1: Assessing the understanding of social media and marketing strategy for business goals

Day 2: Content Creation and Management

Session 3: Crafting Engaging Content
– Types of content that resonate with audiences
– Techniques for creating visually appealing and informative posts
– Tone-setting and basics of copywriting

Session 4: Content Calendar and Scheduling
– The element of time and its importance in boosting presence
– Importance of content calendar
– Tools and techniques for scheduling posts
– Differentiating planned content with real-time engagement

Test 2: Evaluating the initial capacity of students in content creation and scheduling.

Day 3: Boosting Sales through Audience Engagement

Session 5: Building and Maintaining an Online community (Organic)
– Strategies for growing social media following
– Engagin with followers in online macro and micro-communities
– Creating a sense of community and fostering brand loyalty

Session 6: Marketing and Partnerships (Non-organic)
– Identfying and collaborating with influencers (varying influence)
– Building strategic partnership with other businesses
– Measuring the impact of campaigns

Test 3: Evaluating proficiency in audience engagement and influencer marketing.

Day 4: Advance Marketing Techniques

Session 7: Paid Advertising on Social Media
– Overview of social media advertising options
– Creating and managing paid campaigns
– Budgeting and maximizing ROI for ads

Session 8: Leveraging Social Media for E-Commerce
– Integrating social media with e-commerce platforms
– Utilizing user-generated reviews to boost credibility and sales
– Creating multi-platform campaign (integrated with social media)

Test 4: Understanding social media advertising and campaign management.

Final Project: Develop a comprehensive social media marketing plan for a hypothetical business. (1-Week Deadline)