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Course Description
This two-day online training aims to sharpen the skills of communication officers in writing scripts for audio-video materials to aid in effective information dissemination, promotion, advocacy, and other communication and marketing initiatives.
Course Schedule
The training will be conducted on August 5 to 6, 2021. Participants will be informed if there are changes in the schedule.
Who Should Attend
This training is intended for information officers, marketing assistants and corporate communication or development communication specialists to enable them to effectively reach their organization’s target audiences through audio-video materials that can be uploaded in digital platforms.
Course Content
Module 1: Conceptualizing the AV material
Module 2: Outlining the storyline
Module 3: Developing a “video shopping list”
Module 4: Formatting the script
Module 5: Preparing the storyboard
Module 6: Prepping shoot requirements
Module 7: Revising and finalizing the script
Module 8: Understanding video editing, sound and color production, and use of graphics
Course Methodologies
Synchronous:
- Lecture-discussions
- Participant interface
- Presentation of outputs
- Critique of outputs
Asynchronous:
- Writing exercises
Learning Expert
Robert Leeroy G. Lim
Creative and Marketing Professional
Learning Setup
The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Learning Expert and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.
Course Benefits
At the end of the course, the participants will be able to:
- be proficient in writing scripts for AV materials;
- demonstrate a clear understanding of scriptwriting elements; and
- effectively weave the technical elements into the creative content of the scripts..
Course Investment
Course fee is PHP13,000.00 per person. Desired class size is at least 10 and a maximum of 20 participants. For in-house training, course fee and schedule may change based on the client’s customized needs and availability.