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Course Description

This two-day online training aims to sharpen the skills of communication officers in writing scripts for audio-video materials to aid in effective information dissemination, promotion, advocacy, and other communication and marketing initiatives.

Course Schedule

The training will be conducted on March 19 to 20, 2021. Participants will be informed if there are changes in the schedule.

Who Should Attend

This training is intended for information officers, marketing assistants and corporate communication or development communication specialists to enable them to effectively reach their organization’s target audiences through audio-video materials that can be uploaded in digital platforms.

Course Content

Module 1: Conceptualizing the AV material

Module 2: Outlining the storyline

Module 3: Developing a “video shopping list”

Module 4: Formatting the script

Module 5: Preparing the storyboard

Module 6: Prepping shoot requirements

Module 7: Revising and finalizing the script

Module 8: Understanding video editing, sound and color production, and use of graphics 

Course Methodologies

Synchronous:

  • Lecture-discussions
  • Participant interface
  • Presentation of outputs
  • Critique of outputs

Asynchronous:

  • Writing exercises

Learning Expert

drnorbertodbana

Robert Leeroy G. Lim
Creative and Marketing Professional

Learning Setup

The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Learning Expert and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.

Course Benefits

At the end of the course, the participants will be able to:

  • be proficient in writing scripts for AV materials;
  • demonstrate a clear understanding of scriptwriting elements; and
  • effectively weave the technical elements into the creative content of the scripts..

Course Investment

Course fee is PHP13,000.00 per person. Desired class size is at least 10 and a maximum of 20 participants. For in-house training, course fee and schedule may change based on the client’s customized needs and availability.

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